Education & Events

Business Outlook Forum

Monday, September 16, 2024
Location TBD

2024 Ontario Tourism Summit - October 22-23, 2024, Hamilton, ON

TIAC 2024 Tourism Congress - December 3-5, 2024, Vancouver, BC

Edge event: Marketing in the Age of AI

Attendees joined Destination Toronto on Monday, September 18 on a journey to better understand the evolution of Artificial Intelligence (AI). As we navigate marketing in a time of incredible transformation, this webinar looked at how to leverage some of these tools in the hospitality and tourism industry.

Meryam Al-waadh, Senior Analytical Lead at Google, guided viewers through the basics of AI, examples of its practical uses, and advice for employing it ethically.

Edge event: How Esports is Changing the Game

Esports is booming. Born out of live-streamed video gaming, this sector has soared in popularity, now drawing millions of passionate fans and players to in-person tournaments worldwide. Toronto is growing as a host city for major esports events, with several new gaming venues in development. In July, Toronto hosted the EsportsTravel Summit, which was the largest ever gathering of esports tournament and video game event organizers, pointing to the opportunity ahead in this fast-moving space.

Destination Toronto was joined by a panel of experts for a lively discussion on how esports creates opportunities for businesses in Toronto's visitor economy, insights on the esports audience, and tips to engage them.

Edge Event: Data Literacy for Tourism

In today’s data-driven world, it is crucial for tourism professionals to understand the basics of reading and analyzing tourism data. From visitor trends to marketing metrics, there are many insights available to help businesses create smarter strategies. Destination Toronto’s EDGE webinar on Data Literacy is tailored to a 101 level. This session will help you make sense of the vast array of data available and apply it to your operations.

Anirudh Bizlawan and Anna Yu from Destination Toronto’s Business Intelligence team gave an overview of the charts and data sets most commonly referenced by our industry, with tips on how to access and use these tools.

EDGE Event: Telling Your Sustainability Story

On May 24, 2023 Destination Toronto hosted the first hybrid EDGE Event, that took place online and in-person at the Toronto Region Board of Trade. Attendees learned how to include sustainability in their storytelling in a genuine and impactful way, that is authentic for their business. Experts shared their own insights and learnings on the opportunities and pitfalls of communicating sustainability practices.

The tourism industry, which was severely impacted by the pandemic is still facing significant labour shortages. And with more competition from other industries, today’s labour market is increasingly difficult to navigate. Hear a series of practical solutions for employers and hiring managers to help with seasonal staffing as we approach peak travel season. 

With insights from speakers representing a variety of businesses and organizations, explore practical advice from the front lines on recruitment and retention strategies. Learn about different pathways to access new pools of candidates for seasonal work, from hiring hospitality students to internationally trained workers and learn how some of Toronto’s best employers from across various business models attract and retain employees. 

Moderator: Sarah Jarvis, Director Community Engagement, Destination Toronto

Speakers: 

• Jiaxuan (Jasmine) Qi Senior Manager, Program Development and Innovation, Tourism HR CANADA 
• Shawna Findlay-Thompson, Human Resources Manager, Toronto Zoo
• Sarah Tabassum, People and Culture Manager, Metro Toronto Convention Centre
• Tony Garcia, Director, Academic Operations, George Brown School of Hospitality and Culinary Arts
• Sarabeth Holden, Co-founder and Co-owner, Red Tape Brewery

On March 28, 2023, Destination Toronto and Maayan Ziv, Founder & CEO of AccessNow, led a session and panel discussion on how barrier-free environments and human-centred design are integral to serving this market. Watch the video to learn why investing in inclusion drives innovation and how authentically serving this large and dynamic group with untapped buying power makes good business sense. Maayan, an internationally renowned speaker and disability advocate, leads a comprehensive presentation, followed by a panel discussion on disability inclusion for businesses. Areas covered include:

• An introduction of terminology, frameworks, and unconscious biases in the sector
• Models of disability and how to be an ally for the disability community
• Uncovering the barriers in the built-environment that people with disabilities encounter when travelling
• Discussion with industry partners who have demonstrated best practices and authentically served the community

No matter where you are in your accessibility planning, you will have something to gain from this webinar.

Join Destination Toronto in conversation with Angela Vogel, Principal Client Partner from Tripadvisor, for the inside scoop on travel recommendation sites.

We start with Tripadvisor's latest search insights for Toronto, including what different segments of travellers are looking for. Next, Angela will provide tips to optimize your Tripadvisor profile, based on success stories from a cross-section of tourism businesses. With real-world examples, travel trends, and tactical advice related to our urban destination, you will be better positioned to make your business stand out!

EDGE Event Series

The Benefits of Building a Sustainability Action Plan for Your Tourism Business

Date: Thursday, October 20, 2022

Time: 10:30 a.m.–11:30 a.m.

Where: Zoom (There is no fee to attend this event)

Prioritizing sustainability is not only the right thing to do, it’s a smart business decision! With a well-planned sustainability strategy, tourism businesses can better position themselves to tap into the growing economy of eco-conscious consumers who prioritize sustainability when making travel decisions.

Join Destination Toronto and Jill Doucette, founder of Synergy Enterprises, for a deep dive into the actions you can take to help you to improve your sustainability performance. Using the United Nations Sustainable Development Goals as a framework, learn how to create and implement a sustainability plan for your organization, set meaningful targets, and create customized, actionable solutions and storytelling that align with your business goals and initiatives.

Speaker: Jill Doucette, Founder and CEO, Synergy Enterprises  Moderator: Sarah Jarvis, Director Community Engagement, Destination Toronto 

EDGE Event Series

The Evolving Needs of Travel Trade Business Channels

Date: Thursday, September 29, 2022

Time: 9:30 a.m.–10:30 a.m.

Where: Zoom (There is no fee to attend this event)  

As leisure travel continues its rebound, travel trade channels are playing an evolving role in how consumers and groups plan and book travel. For the next event in the EDGE Series, join experts from Canadian Affair (U.K.-based tour operator specializing in travel to Canada), Jonview Canada (Toronto-based inbound operator) and the Ontario Motor Coach Association to explore how the complexities of COVID have impacted consumer bookings through travel trade channels. 

Then hear from Destination Toronto's Roseanne Longo and Destination Ontario's Sonya Stevenson as they discuss how destinations and operators can seize the new opportunities through travel trade. 

Speakers:

• Chris Hedley, Managing Director, Canadian Affair
• Vince Accardi, President, Ontario Motor Coach Association
• Representatives from Jonview Canada 
• Roseanne Longo, Vice President, International Travel Trade, Destination Toronto 
• Sonya Stevenson, Marketing and Trade Consultant, Destination Ontario 

Moderator:

• Andrew Weir, Executive Vice President, Destination Toronto 

EDGE Event Series

Digital Readiness: How to use video to build your brand and engage audiences.  

Date: Thursday, September 8

Time: 9 am - 10 am 

Location: Zoom

With platforms expanding their short-form offerings, video marketing is more important than ever. Join Destination Toronto, Wavemaker, and Google for a presentation on how you can join in on the video action to help grow your business. Discover the emerging trends and best practices with video production and distribution, and explore key strategies to ensure social media marketers are maximizing their ROI.

Moderator

• Jeremy Maunder, Director, Global Marketing, Destination Toronto

Speakers

• Susan Charles, Brand Strategy Lead, Google 
• Kristine Sherliker. Group Account Director, Wavemaker

Edge Event Series

A land acknowledgement is an act of reconciliation that involves making a statement recognizing the traditional territory of the Indigenous people who called the land home before the arrival of settlers, and in many cases still do. They are intended to start conversations on how non-Indigenous people can recognize, collaborate with and support Indigenous communities. As they become more commonplace, land acknowledgements sometimes serve as little more than feel-good public gestures, and are statements focused exclusively on the past, ignoring present or future commitments.  

Join Destination Toronto and special guests for a discussion on why and how to develop a meaningful land acknowledgement and ways to work in solidarity with Indigenous nations. With guidance on personalizing actions with sincere commitments, developing relationships with community members, and taking on the responsibility to go beyond the land acknowledgement.

Date: Tuesday,  June 28 

Time: 9:30 am – 10:30 am

Where: This event is a virtual webinar 

Guest speakers:

Kevin Eshkawkogan, Chief Executive Officer, Indigenous Tourism Ontario

Billy Alexander, Director Programs, Culinary Tourism Alliance

Moderator:

Sarah Jarvis, Director, Community Engagement, Destination Toronto

Destination Toronto Spring Briefing

Destination Toronto hosted a webinar on April 11, 2022 to share the latest Market Readiness analysis and key upcoming opportunities for Toronto businesses to engage with the return of the visitor economy and leverage Destination Toronto’s in-market channels. 

Edge Event Series

Destination Toronto and Expedia Group hosted the final virtual EDGE event of 2021 looking at early indicators and booking trends for the year ahead. The event featured a presentation by Vas Kolovos, Market Manager from Expedia on how consumers are searching, booking and purchasing travel, and how  how consumers feel about traveling in 2022.

Expedia has made booking trends available including insights into who the new traveller is, what travellers value most and market demand and outlook for Toronto. 

EDGE Event Series

On November 8th, Destination Toronto and MMGY Next Factor, an industry-leading consulting firm specializing in travel and tourism, took part in this virtual EDGE Event to examine the latest results in the Global Futures Study published for Destinations International. Participants discovered the emerging trends shaping the future of travel, and explore key strategies that businesses and destinations can apply to remain relevant and to thrive.

Moderated by Andrew Weir, EVP, Destination Development, Destination Toronto; with Greg Oates, SVP Innovation; and Shirin Jafari, MTA, Destination Development Manager, MMGY NextFactor