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An aerial view of Toronto skyline including the Financial District

Visitor Economy Study

Destination Toronto partnered with the Toronto Regional Board of Trade on a landmark study about the impact visitors have on Toronto. Understanding visitor impact is key to unlocking the critical role they play in our economy. Toronto’s visitors fuel what’s called the visitor economy –a term much broader than tourism. And the visitor economy matters. When more visitors come to Toronto, visitor spending increases –fueling local businesses and the entire supply chain affected by the goods and services they provide. It creates jobs, generates tax revenue and drives growth in the overall economy for the city, the region and the province.

Economic Benefits for All

When the visitor economy grows, so does Toronto – fueling industries, creating jobs and generating...

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The Toronto Sign at Nathan Phillips Square lit in the evening

Economic Toll of Pandemic

The global pandemic, including the associated travel restrictions and lockdowns over the past 12...

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Toronto Economic Dashboard

Toronto's economy is as diverse as its people. Check out these highlights that make Toronto an...