Press Releases

Toronto Raptors fans cheer on the team during a game at Scotiabank Arena

Press Releases

9 Million Visitors Spent a Record $8.8 Billion in Toronto in 2024

U.S. market shows momentum, up 9% from 2023 TORONTO, Jan 27, 2025 — Tourism drove $8.8 billion into Toronto’s economy last year, the highest level of visitor spending ever recorded in the city,

Destination Toronto Announces Kelly Jackson as Vice President of Destination Development

Toronto, January 7, 2025 – Destination Toronto today announced the appointment of Kelly Jackson as Vice President of Destination Development, effective January 20, 2025. With twenty years of

Destination Toronto announced as newest ELX Partner

As the only Canadian DMO, Destination Toronto joins this invitation-only community of international senior event leaders TORONTO, December 11th 2024 – Destination Toronto is honoured to have been

Toronto Transforms into the Ultimate Swiftie Getaway this November

TORONTO, ON (Oct 24, 2024) – Excitement is building for this year’s most anticipated concert experience, Taylor Swift’s Eras Tour. Known as one of the world’s top destinations for global music tours,

Taylor Swift during the Eras Tour showing a heart with her hands

Taylor Swift-Themed Scavenger Hunt Launched Ahead of Six Toronto Shows

Grand prize includes a weekend for two in Toronto; Charitable component to raise up to $13K for local children’s music school Toronto, October 23, 2024 – In anticipation of Taylor Swift’s Eras Tour in

Taylor Swift during the Eras Tour on stage in a green dress

Six Swift shows in the 6ix to bring $282M in economic impact

Taylor Swift in Toronto website launched to support visitor wayfinding TORONTO, Oct 15, 2024 — Over $282 million in economic impact and over $152 million in direct spending is expected during Taylor

Destination Toronto Introduces 6ix, a Custom AI Travel Genius Powered by GuideGeek

TORONTO, Oct 8, 2024 — Travelers planning a trip to Toronto or exploring the city can now rely on 6ix, an AI travel genius that can provide instant answers to any and all travel or tourism questions

Third Edition of MICHELIN Guide Toronto & Region Unveiled Tonight

MICHELIN Stars, distinctions and other surprises to be revealed at HISTORY TORONTO, Sept 18, 2024 — Tonight the MICHELIN Guide Toronto & Region will be announced at HISTORY, with the region’s most

Aerial view of Toronto's skyline including the financial district, Hilton Hotel, Sheraton Centre and CN Tower

Destination Toronto renews partnership with Virtuoso®

TORONTO, August 27, 2024 – Destination Toronto is proud to announce its renewed status as a preferred partner with luxury travel group Virtuoso®. Joining an exclusive portfolio comprising over 2,300

The Toronto skyline seen from Lake Ontario with a ferry passing on the water in front of the CN Tower

Destination Toronto renews commitment to Mexican market with PR Central appointment

Toronto, July 31, 2024 – Destination Toronto has appointed PR Central as its Mexican in-market representation to drive greater demand and sales through travel trade channels and to raise Toronto’s

Older press releases

Destination Toronto

The shops and restaurants of King West at night

Contact Us

Our experienced Media Relations team share a passion for telling Toronto's story. And this city has a lot of stories to tell. Get in touch with one of our team members, and be sure to sign up for our...