Web searches for Toronto travel experiences surged in 2022, according to the latest data from Tripadvisor. Recommendation sites such as Tripadvisor, Google, and Yelp usually land at the top of these search results, and the ratings they show have a real impact on potential visitors.

More than ever, people make choices based on reviews. Customers’ expectations are set early on, and often by other people. Many consumers will research a business before they visit or make a purchase, and this is especially true for online bookings. 

How can tourism businesses take advantage of review websites to build trust and show they take feedback seriously? 

In the latest EDGE event, Destination Toronto welcomed guest speaker Angela Vogel, Principal Client Partner from Tripadvisor, and marketing leads Lizzie Sibbald from Ripley’s Aquarium of Canada and Camille Wodka from Little Canada, to discuss best practices for managing your online reputation.

The webinar covered advice and insights on how to:

  • Encourage guests to leave detailed reviews;
  • Elevate the narrative around the experience and service you offer;
  • Respond to positive and negative reviews;
  • Turn unhappy guests into advocates; and,
  • Learn and grow from feedback

Check out the recording for real-life examples from other tourism businesses, and be sure to explore Tripadvisor’s Management Centre and Help Centre for Owners. You can also find Angela’s presentation HERE.

Watch for the 2023 schedule of EDGE Events that will be shared with our newsletter subscribers in the new year and will be posted at our Education and Events page.