Membership Program

Becoming a member connects your business directly with Destination Toronto and provides relevant tools so you can maximize the opportunity of visitor spending.

You can participate in Destination Toronto’s strategic direction by applying to join a committee or the Board of Directors. All members have opportunities to elect the Board and provide additional feedback and insight into Destination Toronto’s strategic direction and the channels and tools we use to stay connected with the community.

Already a member? Login here

How to use the Partner Portal.

Additional benefits of membership:


  • Elevate your exposure to travelers through
    • Digital member badge on your listing at
    • Member listings display first on
  • Opportunity to participate on the Pass TO Savings program
  • Printed and digital member decals to identify your business as an active member
  • Reduced member rate for advertising on
  • Chance to receive direct business leads, where applicable
  • Member businesses can be referred to meeting planners and tour operators, where applicable

Connect with DATA & INSIGHTS

  • Exclusive Business Intelligence reports and dashboards on Toronto’s Visitor Economy
  • Access to four-year calendar of confirmed meetings and conventions in our destination
  • Member orientations on Business Intelligence and Destination Toronto programs


  • Participate in Member-only networking events
  • Receive automatic membership with our partner the Tourism Industry Association of Ontario for 2024
  • Access to Destination Toronto Membership Directory

Membership rates:

Standard Rate $599
Small businesses (5 or fewer full-time employees) $299
Independent restaurants (single location) $99

Membership begins the first of the month following initial payment and continues for 12 months. 


Become a member

Explore the additional benefits available with a Destination Toronto membership.

Sign Up

2024 Marketing Playbook.

The Marketing Playbook outlines Destination Toronto’s editorial and content strategy so you can align your content to the themes shared by Destination Toronto across our owned and earned media channels.

Engage with Destination Toronto

Engage with Destination Toronto

Work With Us

Destination Toronto began almost 100 years ago, in 1926, as the Toronto Convention and Visitor...

King Street West in Toronto's Entertainment District at night

Promote Your Business

Take advantage of Destination Toronto’s global content strategy and digital marketing channels...