Join Our Membership

For nearly 100 years, Destination Toronto has connected businesses to the city’s thriving visitor economy.  In 2024, Toronto welcomed over 9 million overnight visitors, generating nearly $9 billion in visitor spending across hotels, restaurants, attractions, theatres, and retail shops.

As the city’s official destination marketing organization, we work to drive impact through sales, marketing, and industry insights. Our members are at the heart of this work, shaping our priorities, network and governance.

Together, we ignite Toronto’s visitor economy and enhance our industry’s collective impact.

By becoming a member, businesses can:

  • Expand their reach with visitors and customers
  • Gain opportunities to connect with industry peers across a broad network of tourism and hospitality businesses
  • Access strategic insights, data and resources for growth
  • Participate in industry events, marketing initiatives, and business development opportunities

Destination Toronto’s membership is designed to be barrier-free, foster inclusivity and build an authentic reflection of our community.

Join today and become part of Toronto’s dynamic tourism network.

We reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city.
 

A sunset view of the Toronto skyline from the Centre Island ferry

Membership Benefits

Membership with Destination Toronto provides access to exclusive benefits that help your business grow and succeed. Benefits vary by membership type and include:

  • Marketing & Visibility:
    • A business listing on DestinationToronto.com (as applicable)
    • Opportunities to advertise on DestinationToronto.com
    • Participation in consumer and meeting delegate pass programs (as applicable)
    • Referral opportunities with media, meeting planners, and tour operators (as applicable)
  • Industry Connections & Networking:
    • Exclusive access to Destination Toronto events
    • Inclusion in the Destination Toronto Membership Directory
    • Opportunities to participate in coop initiatives
    • Discounted membership with the Tourism Industry Association of Ontario (TIAO)
  • Business Intelligence & Insights:
    • Access to business intelligence reports and dashboards
    • A calendar of confirmed meetings and conventions to help you align staffing and promotions in advance
  • Governance & Leadership:
    • Voting rights and committee governance opportunities for businesses located in Toronto
       
Restaurant Quetzal specializing in Mexican cuisine

Who Should Join?

Destination Toronto membership is open to businesses that contribute to the visitor economy, including hotels, attractions, restaurants, retailers, and service providers. Not sure if your business is eligible? Contact us for more details
 

Membership Options & Pricing

We offer three membership options to suit different business types and locations:

Business Membership (Toronto-Based) – No Fee

  • Open to tourism and hospitality businesses operating in Toronto
  • Includes businesses that provide services to visitors while they are in Toronto
  • Eligible for all membership benefits, including governance opportunities

Business Membership (Outside of Toronto) – $599 Annual Fee

  • Available to consumer-facing businesses that provide services outside of the City of Toronto but within 150KM of Toronto City Hall
  • Eligible for marketing and networking opportunities but not governance participation
  • Accommodations and venues outside of Toronto are not eligible to join membership 

Affiliate Membership – No Fee

  • Available to BIAs, tourism or business associations, chambers of commerce, universities, and municipalities
Friends dining on the patio at El Catrin restaurant in Toronto's Distillery District

How to Join

New Members:

  • If you are new to Destination Toronto, please complete the new membership application form on DestinationToronto.com.

Returning Businesses:

  • If you have an active account with Destination Toronto, log in to the Member Portal to complete your 2025 membership registration.
  • Review and update your account details to ensure accuracy.

Membership renewal is required annually to maintain active status.

Summer Member Event

Membership FAQs

Ready to Join?

Becoming a Destination Toronto member is the best way to connect, grow, and engage with Toronto’s visitor economy. Apply today and be part of Toronto’s dynamic tourism network!

Apply for Membership

Promote your business through Destination Toronto tools and channels

Destination Toronto’s digital marketing channels and content strategy reach a broad audience of visitors and residents, providing you with opportunities to grow the impact of visitor spending on your business.

Connect with the Visitor Economy and member community

Take advantage of Destination Toronto’s business intelligence reports, trends and insight analysis, and content. 

Destination Toronto News

Destination Toronto News