4 Restaurants and Caterers to Inspire Your Sustainability Movement
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Looking for ways to incorporate more eco-friendly practices into your business? Take inspiration...
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For nearly 100 years, Destination Toronto has connected businesses to the city’s thriving visitor economy. In 2024, Toronto welcomed over 9 million overnight visitors, generating nearly $9 billion in visitor spending across hotels, restaurants, attractions, theatres, and retail shops.
As the city’s official destination marketing organization, we work to drive impact through sales, marketing, and industry insights. Our members are at the heart of this work, shaping our priorities, network and governance.
Together, we ignite Toronto’s visitor economy and enhance our industry’s collective impact.
By becoming a member, businesses can:
Destination Toronto’s membership is designed to be barrier-free, foster inclusivity and build an authentic reflection of our community.
Join today and become part of Toronto’s dynamic tourism network.
We reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city.
Membership with Destination Toronto provides access to exclusive benefits that help your business grow and succeed. Benefits vary by membership type and include:
Destination Toronto membership is open to businesses that contribute to the visitor economy, including hotels, attractions, restaurants, retailers, and service providers. Not sure if your business is eligible? Contact us for more details
We offer three membership options to suit different business types and locations:
New Members:
Returning Businesses:
Membership renewal is required annually to maintain active status.
How do I sign up to become a member?
New member applicants need to complete the membership application form.
Businesses with active accounts should log in to the member portal to register for 2025 membership and to review and update all account details.
Am I eligible to become a member?
Membership with Destination Toronto is open to businesses and organizations that contribute to Toronto’s visitor economy. Eligibility is based on your business’s purpose and location.
What are the benefits of being a member of Destination Toronto?
By becoming a member, businesses expand their reach with visitors and customers, gain opportunities to connect with industry peers and established businesses, and access strategic insights and resources for growth.
Membership benefits vary by type and include:
What types of memberships does Destination Toronto offer?
Destination Toronto offers three membership options based on business type and location:
How much does it cost to become a member?
Destination Toronto’s membership is designed to be barrier-free, with no fee for tourism and hospitality businesses based in Toronto or businesses providing services to clients while in Toronto.
Businesses located outside of Toronto but within 150KM of City Hall can join for $599. Accommodations and venues outside Toronto are not eligible for membership.
If membership is free, how is Destination Toronto funded?
Our annual operating budget is funded through several diverse sources. Central to the organization’s resources is a funding agreement with the City of Toronto through which Destination Toronto receives a portion of funds generated through the Municipal Accommodations Tax, based on legislation passed by the Ontario government in 2017.
Additional funds are provided for specific projects and initiatives from the provincial and federal government, including the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, and the Federal Economic Development Agency for Southern Ontario, as well as revenue generated through outside of Toronto membership and cooperative partnership programs.
My business is located outside of Toronto. Why are you charging me for membership if there is no fee?
Destination Toronto’s primary focus is to support and grow Toronto’s visitor economy. Membership for Toronto-based businesses is free to ensure broad industry participation and representation. Businesses outside of Toronto that benefit from exposure to our visitor audiences and industry network are invited to join for a nominal fee, helping to sustain programs that drive visitation and economic impact in the region.
I am an Outside of Toronto Member, where do I pay my Invoice?
Please log in to the Member Portal and select “Invoices" on your Profile Tab to pay your invoice online. Alternate payment methods are also outlined on your invoice.
Can I attend Destination Toronto events without being a member?
No, Destination Toronto events are now exclusive to members. By becoming a member, you gain access to industry events that provide valuable networking opportunities, industry insights, and business development connections.
How will my business be featured on the Destination Toronto website?
Eligible members can have a business listing on DestinationToronto.com, helping them connect with potential visitors and customers.
For additional content opportunities, members are encouraged to share their stories for consideration. Please refer to the Marketing Playbook for details and complete this form to submit content.
Are there any paid partnership opportunities?
Yes, Destination Toronto offers a range of advertising and marketing opportunities to help businesses connect with visitors and industry professionals. Learn more about available options here.
How can my business work with Travel Trade?
Travel Trade includes online travel agents, receptive tour operators, tour operators, wholesalers, and travel agents. Destination Toronto works with these businesses to promote Toronto experiences to their clients. Businesses offering visitor experiences, accommodations, or tourism-related services may be eligible for Travel Trade opportunities. To ensure your business is considered for these opportunities, indicate your ability to work with tour operators and wholesalers in your membership application by providing relevant details about your services.
How can my business work with Business Events?
Business Events include meetings, conventions, and major events. Destination Toronto works to attract business events to the city, creating opportunities for venues, service providers, and hospitality businesses. Businesses that provide event space, accommodations, or supporting services may benefit from exposure to this market. To engage with our Business Events team, ensure your business details are up to date in the membership application and Member Portal, select the relevant business categories, or complete the meeting space specifications to assist planners in venue selection.
How long is my membership active?
Membership is active for the calendar year. Businesses must opt in annually when prompted at the start of each year to remain engaged and ensure their account information remains relevant.
What happens if I don’t renew my membership?
If you do not opt in to renew your membership at the start of the year, your membership will become inactive, and you will no longer have access to member benefits.
To stay engaged and maintain your participation, be sure to complete the annual opt-in process when prompted. If your membership lapses, you can reapply at any time.
Becoming a Destination Toronto member is the best way to connect, grow, and engage with Toronto’s visitor economy. Apply today and be part of Toronto’s dynamic tourism network!
Apply for MembershipDestination Toronto’s digital marketing channels and content strategy reach a broad audience of visitors and residents, providing you with opportunities to grow the impact of visitor spending on your business.
Take advantage of Destination Toronto’s business intelligence reports, trends and insight analysis, and content.
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