Join Our Membership

New member applicants need to complete the membership application form.

Businesses with active accounts should log in to the member portal to register for 2025 membership and to review and update all account details.

Membership with Destination Toronto is open to businesses and organizations that contribute to Toronto’s visitor economy. Eligibility is based on your business’s purpose and location.

By becoming a member, businesses expand their reach with visitors and customers, gain opportunities to connect with industry peers and established businesses, and access strategic insights and resources for growth.

Membership benefits vary by type and include:

• A business listing on DestinationToronto.com (as applicable)
• Participation in consumer and meeting delegate pass programs (as applicable)
• Printed and digital member decals, signaling membership to visitors
• Opportunities to advertise on DestinationToronto.com
• Participation in cooperative investment initiatives
• Referral opportunities with media, meeting planners, and tour operators (as applicable)
• Exclusive access to industry events and networking opportunities
• Access to the Destination Toronto Membership Directory
• Business intelligence reports and insights to support strategic growth
• A calendar of confirmed meetings and conventions to support resource allocation
• Voting rights and governance opportunities for Toronto-based businesses

Destination Toronto offers three membership options based on business type and location:

• Business Membership (Toronto-based) 
  Open to tourism and hospitality businesses operating in Toronto, including hotels, attractions, restaurants, retailers, venues, and other businesses serving visitors.
   
• Business Membership (Outside of Toronto) – $599 Fee
  Available to consumer-facing businesses within 150KM of Toronto City Hall. Accommodations and venues outside Toronto are not eligible. This membership does not include voting rights or governance opportunities.
   
• Affiliate Membership
  Available to BIAs, tourism or business associations, chambers of commerce, universities, and municipalities.

Destination Toronto’s membership is designed to be barrier-free, with no fee for tourism and hospitality businesses based in Toronto or businesses providing services to clients while in Toronto. 

Businesses located outside of Toronto but within 150KM of City Hall can join for $599. Accommodations and venues outside Toronto are not eligible for membership.

Our annual operating budget is funded through several diverse sources. Central to the organization’s resources is a funding agreement with the City of Toronto through which Destination Toronto receives a portion of funds generated through the Municipal Accommodations Tax, based on legislation passed by the Ontario government in 2017.

Additional funds are provided for specific projects and initiatives from the provincial and federal government, including the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, and the Federal Economic Development Agency for Southern Ontario, as well as revenue generated through outside of Toronto membership and cooperative partnership programs.

Destination Toronto’s primary focus is to support and grow Toronto’s visitor economy. Membership for Toronto-based businesses is free to ensure broad industry participation and representation. Businesses outside of Toronto that benefit from exposure to our visitor audiences and industry network are invited to join for a nominal fee, helping to sustain programs that drive visitation and economic impact in the region.

Please log in to the Member Portal and select “Invoices" on your Profile Tab to pay your invoice online. Alternate payment methods are also outlined on your invoice.

No, Destination Toronto events are now exclusive to members. By becoming a member, you gain access to industry events that provide valuable networking opportunities, industry insights, and business development connections.

Eligible members can have a business listing on DestinationToronto.com, helping them connect with potential visitors and customers.

For additional content opportunities, members are encouraged to share their stories for consideration. Please refer to the Marketing Playbook for details and complete this form to submit content.

Yes, Destination Toronto offers a range of advertising and marketing opportunities to help businesses connect with visitors and industry professionals. Learn more about available options here.

Travel Trade includes online travel agents, receptive tour operators, tour operators, wholesalers, and travel agents. Destination Toronto works with these businesses to promote Toronto experiences to their clients. Businesses offering visitor experiences, accommodations, or tourism-related services may be eligible for Travel Trade opportunities. To ensure your business is considered for these opportunities, indicate your ability to work with tour operators and wholesalers in your membership application by providing relevant details about your services.

Business Events include meetings, conventions, and major events. Destination Toronto works to attract business events to the city, creating opportunities for venues, service providers, and hospitality businesses. Businesses that provide event space, accommodations, or supporting services may benefit from exposure to this market. To engage with our Business Events team, ensure your business details are up to date in the membership application and Member Portal, select the relevant business categories, or complete the meeting space specifications to assist planners in venue selection.

Membership is active for the calendar year. Businesses must opt in annually when prompted at the start of each year to remain engaged and ensure their account information remains relevant.

If you do not opt in to renew your membership at the start of the year, your membership will become inactive, and you will no longer have access to member benefits.

To stay engaged and maintain your participation, be sure to complete the annual opt-in process when prompted. If your membership lapses, you can reapply at any time.