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  • POSITION TITLE: Director, Industry and Partner Relations 
    DEPARTMENT: Destination Development
    REPORTS TO: EVP, Destination Development
    DIRECT REPORTS: 2

    Role Summary

    The Director, Industry and Partner Relations is a key organizational leader focused on driving greater cooperation and engagement with tourism and hospitality businesses and stakeholders in our industry and also strengthening connections to business sectors and stakeholders throughout the broader economy. Industry and Partner Relations strategies are guided by input and direction from the Community Engagement Committee and have a significant impact on our organization’s cooperative sales and marketing strategies and tools used to grow the impact of visitor spending in the tourism and hospitality industry. 

    Key pillars of our Industry and Partner Relations strategy include a suite of joint sales and marketing opportunities that help businesses maximize the opportunities of the visitor economy; membership sales, service and retention; and active collaboration and advocacy with economic development stakeholders to help shape the business environment in which the visitor economy operates and excels.

    Core Responsibilities 

    Industry and Partner Relations Leadership

    • Develop an annual Industry and Partner Relations Plan, setting out the objectives for the industry and partner relations strategy and a path to achieve them. This plan should be based on internal and external consultation and closely aligned to the pillars and objectives of the organizational Business Plan.
    • Work with other organization leaders, including the EVP DD and CEO to ensure key committees and the Board are consulted and informed on the plans, progress and results of Industry and Partner Relations Initiatives.
    • Deliver ongoing content ideas and substance for the Terminal and Terminal 2 stakeholder channels, as well as internal channels including Pulse newsletter and the Intranet.
    • Provide direction and leadership on key member and partner events, including AGM, and Business Outlook Forum, working closely with the event planner and other peers on logistics and the leadership team on content.
    • Represent DT at events and on committees to cultivate deeper relationships, awareness of DT and the visitor economy, and to sustain a high level of Industry connectivity. 
    • Develop and motivate team talent through meaningful supervision and feedback, development plans and ongoing learning. When appropriate, recruit effectively to acquire and integrate new talent.
    • Manage the Industry and Partner Relations budget, including revenue goals, through planning, tracking and active management to ensure efficient, effective and responsible use of the organization’s resources.
    • Serve on the organization’s Leadership Team that provides broad organizational leadership and alignment.

    Membership and Partnership

    • Lead strategic development of the monetization opportunities, and partner potential of our content hub and associated revenue opportunities for our members, partners and industry. 
    • Establish performance metrics and targets for all programs, and maintain accurate and timely tracking and reporting of metrics. Actively leverage learnings from metrics to refine and calibrate program structure and delivery to maximize the achievement of established performance targets and overall program goals.
    • Serve as principal liaison with external sales team for digital advertising, establishing sales goals, tracking and reporting progress, facilitating contacts and outreach to local businesses
    • Work closely with the Global Marketing team to ensure execution and delivery of partner marketing programs and facilitate reporting to partners on results
    • Collaborate closely with the Director, Community Engagement, to leverage monetization opportunities through key community engagement programs and initiatives, including NowPlayingToronto and the suite of passes
    • Develop and implement member attraction, servicing and retention strategies, delivering on annual membership and revenue goals
    • Execute annual membership survey and ensure ongoing calibration of membership program to align with feedback from members and the Community Engagement Committee, and with the objectives of the Annual Business Plan

    Economic Development and Advocacy

    • In close collaboration with the EVPDD and CEO, support execution of Toronto Inc initiatives alongside the Toronto Region Board of Trade and Toronto Global as well as other economic and community development partners, including the City of Toronto EDC.
    • Support development, execution and reporting of the organization’s advocacy strategy, including developing and maintaining key government relations reports and documents (such as presentations to City Council and budget submissions)
    • Maintain and share current and accurate knowledge of key policies affecting the sector and open, consistent communication channels with key advocacy partner organizations including TIAO, TIAC, and others
    • Retain and provide direction to government relations consultants as appropriate to ensure impactful execution of the advocacy strategy
    • Work closely with the Sr. Communications Manager to leverage media relations as a key tool in advocacy
    • Research and develop statements, fact sheets, letters and other tools used in advocacy efforts

    Knowledge, Skills and Competencies

    • Seven+ years of related experience in economic development and/or association management
    • A record of driving revenue and delivering tangible results aligned to annual goals
    • Strong understanding of the local and provincial business and government environment, and an ability to identify and connect issues important to the visitor economy with broader economic, political and community issues 
    • Experience in government and stakeholder relations 
    • An understanding of the tourism and meetings sector (including issues that impact the visitor economy including consumer travel, meetings, incentive and travel trade business) is an asset 
    • Experience working in an environment of diverse and complex stakeholders, including both the private and public sectors
    • Skilled internal/external collaborator and communicator with excellent interpersonal skills and the ability to build and maintain strong relationships 
    • Strong project management skills including the ability to multitask, problem-solve, prioritize, and create systems and processes to execute and evaluate programs 
    • Strong presentation skills, and understanding of tools and techniques (e.g. slide presentations, multimedia tools etc.) 
    • Demonstrated ability to work under pressure and meet tight deadlines 
    • A self-starter and team player, who enjoys collaboration 
    • A passion for Toronto 

    Languages 

    English essential

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Director, Partner & Industry Relations” in the subject line. 

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code. 

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • Destination Toronto is seeking an exceptional leader who will help deliver on a mandate that helps drive the visitor economy - a vital engine for the city - that reflects the breadth and diversity of Toronto’s people, places, and culture, and inspires residents and visitors to meet, visit, and explore our city.

    This is a unique opportunity for a forward-thinking, strategic marketing professional to be Destination Toronto’s Vice President, Marketing.

    Operating in partnership with the City of Toronto, the Greater Toronto Hotel Association, and the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, Destination Toronto (DT) markets and promotes the city to global travelers, attracts and supports major meetings and events, and supports local businesses to maximize the opportunities of visitor spending.

    As Vice President, Marketing, reporting to the President & CEO, you provide leadership and direction to a high performing team in the creation and implementation of strategic marketing, content, and visitor-growth strategies that help support the overarching business plan for Destination Toronto.  

    Your scope is broad and varied, covering public relations, marketing, content creation and delivery, communications, stakeholder engagement, and brand management. As a key member of the senior team and organizational Steering Committee, you work closely with your colleagues as well as a high-profile Board to drive strategy, lead the development of annual business, marketing, and content plans, and direct and supervise all B2B and B2C marketing activities for Destination Toronto. You will also lead the organization’s internal and external communications and media relations to elevate the profile and understanding of the visitor economy and specifically Destination Toronto as strong stewards of the region’s visitor economy.

    As the ideal candidate, you are an exceptional, visible leader in the community and a bold and creative marketing strategist who encourages their teams to push the boundaries of what is possible and is not afraid to take calculated, measured risks. Colleagues respect and value your collaborative approach to problem solving, ability to build strong and mutually beneficial relationships with a broad, diverse set of stakeholders, adroit communications skills, sound counsel, and evidence-informed decision making style. You are insightful, financially literate, and results driven.  Your understanding of and experience interacting with local, and provincial governments are definite assets, as are your experiences supporting and reporting to a Board and your knowledge of the tourism sector.

    If you are interested in helping shape the future of the visitor economy in the city of Toronto and taking Destination Toronto to the next level, please submit your CV and cover letter by clicking here: Vice President, Marketing, Destination Toronto.

    We thank all applicants for their interest; however, only those under consideration for the role will be contacted.

    Destination Toronto is committed to building an equitable and inclusive workplace culture made up of a diverse community of passionate professionals. We welcome applications from those of all genders, sexual orientations, racial & ethnic identities, abilities, and backgrounds, and will actively work to accommodate candidates through this process with accessibility-related needs.