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Careers

Keep an eye on this page for an up-to-date list of open positions.

  • POSITION TITLE: Media Relations Manager, US & International
    DEPARTMENT: Global Marketing
    REPORTS TO:  Senior Media Relations Manager
    UPDATED:  August, 2022
     

    Role Summary

    The role is an integral member of a diverse team of Media Relations professionals who are driven by a passion for Toronto and searching out the next big story angle that will put the city front and centre.

    The Media Relations Manager, US & International, will work directly with travel, trade, business events and lifestyle media, both traditional and influencers to generate publicity and tell the Toronto story in compelling ways within  Destination Toronto’s key International markets as a must-see tourist destination. 

    Reporting to the Senior Media Relations Manager, this role will be responsible for planning and implementing public relations strategies and programs, performing all traditional media relations functions while managing and collaborating with our International PR Agencies to ensure they are meeting and exceeding departmental goals. Key to the success of this role is effective and strategic collaboration with the greater Global Marketing team, ensuring that as a greater group Toronto’s story is being told in a synergistic way that is led by our Editorial vision.

    The Media Relations Manager, US & International will enjoy working in a fast-paced and dynamic environment, have an eye for detail, is organized and is grounded in execution but loves to strategize. 

    Core Responsibilities 

    • Deploy and implement media relations/public relations strategies and build tactical go to market plans for identified international target markets that includes campaign launches MR/PR support, in-market media events, and “always on” content
    • Manage PR agencies to ensure they are executing approved media relations/public relations strategies and tactics and are performing on track to achieve monthly and yearly goals.
    • Develop, lead, pitch and manage multiple group press trips, individual media visits, in-market media missions and events, partnerships, and paid opportunities. 
    • Attend travel industry conferences representing Toronto where you will meet travel and lifestyle media one-on-on to promote Toronto as a must-see tourist destination.
    • Plan, execute and host in-market media events in our key international markets, with the help of the PR agencies to ensure we are maintaining relationships with key media
    • Conduct proactive and reactive media initiatives including building itineraries for visiting media, providing information, photos/video, and story ideas to pitch, promote, and follow up to secure placements with media, including news stories and features 
    • Research, write and distribute core media relations material including news/press releases, story messaging and ideas, and “always on” or campaign-specific pitches and follow up with media to generate positive media coverage
    • Directly lead media strategies to support niche messaging for the Business Events segment and selected major demand driver events, liaising with partners, community partners and other Destination Toronto business units
    • Collaborate with the greater Marketing and Communications Department teams (Global Marketing, and Brand Content) as well as other departments such as Leisure Trade and Business Events, to align activities and bring PR expertise, recommendations and support to their initiatives   
    • Conduct interviews with the media as spokesperson in assigned markets when appropriate
    • Strong budget and project management for assigned markets and maintain accurate, timely accounting practices
    • Media monitoring skills, ensuring PR agencies are submitting monthly reports on a timely basis, and meeting quarterly media placement goals
    • Disseminate media coverage in a timely manner to members where they are included 
    • Monitor and assess market news and top trends in the hospitality and tourism industry by attending webinars and research
    • Manage and maintain market media lists; develop customized lists for specific projects and distribution using Muck Rack platform
    • This role will require evening and weekend work to support major events and to host visiting media, as well as travel to our key international markets of UK, Mexico, Germany and the US.  Other markets may be added to this portfolio as strategic need and demand requires.

    Abilities, Skills and Competencies

    • Capability of managing multiple tasks under tight deadlines and flexibility to adapt quickly and creatively to changing circumstances
    • Highly organized with attention to detail
    • Positive attitude with high degree of flexibility, and enthusiasm 
    • A strong knowledge and passion for the city of Toronto

    Education & Experience

    • Undergraduate degree/post graduate diploma or equivalent PR or Communications experience 
    • 5 years minimum working in public relations/media relations environment
    • With at least 2 years minimum of management experience as senior account executive,  leader of public relations portfolio or public relations/media relations manager 
    • Experience managing external PR agencies 
    • Experience managing multiple budgets effectively 
    • Tourism-related media relations experience an asset
    • Strong handle of the English language is essential
    • Spanish or German language skills an asset, but not essential
    • Experience using media monitoring tools such as Cision or Muck Rack

    Education

    Media relations and/or formal marketing training through a recognized diploma or certificate program or equivalent experience.

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Media Relations Manager” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Corporate Communications Coordinator
    DEPARTMENT: Global Marketing
    REPORTS TO:  Senior Manager, Corporate Communications
    UPDATED:  August, 2022
     

    Role Summary

    To support the Global Marketing department in its delivery of corporate and internal communication programs that are aimed at sharing the stories of Destination Toronto across a variety of platforms, including the content hub, newsletters, corporate social media, intranet and press releases.

    Core Responsibilities 

    • Work with Sr Manager, Corporate Communications to build and maintain an editorial calendar
    • Maintain and update content hub (Research & Insights Terminal) and intranet, aligned to calendar and supporting respective audience needs
    • Work cross-functionally to QA, and gain approvals to push content updates to live site
    • Support as needed in researching and writing engaging blog content for intranet and content hub, including sourcing of photography
    • Build and test emails before deployment, being held accountable for catching bugs and/or typos
    • Find areas of improvement for efficiencies in building and deploying email campaigns
    • Continuously test and optimize existing lead nurture and email campaigns
    • Support in ensuring corporate presentations are up to date and accurate
    • Perform follow-up actions on specific programs and meetings on behalf of the communications team as necessary 
    • Conduct industry and destination research as needed
    • Compile data, source screen captures and other content and materials for presentations, reports and proposals 
    • Manage and maintain media database and lists - develop customized lists for specific projects where applicable
    • Keep up to date on the destination and industry trends

    Administrative duties, including but not limited to:

    • Prepare and track purchase orders and expenses, with reconciliation to the planned budget
    • Provide planning, execution and reporting support, including liaising with outside partners, representatives, agencies, vendors, and suppliers
    • This role may require occasional evening and weekend work to support major events 

    Abilities, Skills And Competencies

    • Independent, creative, flexible, solution-oriented thinker
    • Demonstrated ability to adapt quickly to situations, manage multiple and conflicting demands, and meet tight deadlines in a fast-paced environment
    • Highly proficient in Google Workspace, including Sheets and Slides.
    • Outstanding verbal and interpersonal skills for frequent interaction with media, partners and stakeholders
    • Strong professional writing skills. Proficient use of English grammar, spelling and punctuation with the ability to proofread and copy edit presentations, documents and data
    • Ability to work collaboratively, cooperatively and communicate effectively

    Education

    Media relations and/or formal marketing training through a recognized diploma or certificate program or equivalent experience.

    Experience

    • Two+ years in a marketing and communications role including experience working directly with media an asset - understanding of media’s needs, including pitching press releases and securing coverage 
    • Experience working with multiple stakeholders, external agency partners and suppliers

    Languages 

    English essential

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Corporate Communications Coordinator” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Business Analyst, CRM Engagement
    DEPARTMENT: Destination Development
    REPORTS TO:  Business Intelligence Architect
    UPDATED:  August, 2022
     

    Role Summary

    With effective and strategic integration, the CRM enables teams throughout the organization to use proprietary and external data sources to support data-driven, and forward-looking organizational sales and marketing strategy.

    The CRM Business Analyst is responsible for maximizing the adoption and performance of the organization’s CRM platform. This role will ensure that business processes are built and modeled in the CRM to measure business performance at the most granular level to support tactical as well as strategic decision-making, and business forecasting. The CRM Business Analyst champions CRM data analyses by publishing data and reports within the CRM and using the BI platform in collaboration with the rest of the business intelligence team.

    The CRM Business Analyst resides within the Business Intelligence practice at Destination Toronto and acts as a resource to all business lines, colleagues and stakeholders including:

    • CEO and Executive Team – overall integration of CRM into organizational processes 
    • VP,  Finance and Administration - develop industry forecasts and economic benchmarks
    • VP, Global  Marketing - marketing programs data collection and integrity 
    • SVP, Global Sales and Service - sales data collection and integrity
    • Community and Industry Partners
    • BI Architect
    • SimpleView Staff (CRM vendor)

    Core Responsibilities 

    CRM Engagement

    • Ensure business processes are built and mapped in the CRM for data collection to facilitate business decision making
    • Ensure process changes are captured in a timely manner and reflected in the CRM model
    • Ensure ActOn email platform is fully integrated with the CRM, and regularly tested and improved with procedures and standards adopted across the organization
    • Ensure QC of completed tasks from internal, external and third-party vendor clients and project team members
    • Organize and integrate all data and sources that can interface with the CRM to streamline organizational data collection
    • Serve as the expert to pull complex lists and reports (beyond the skill of regular users) and ensure full CRM integration with the BI platform
    • Ensure the CRM platform is technologically current, and that data integrity is consistently high
    • Advise strategically on the value and implications of other system improvements related to maximizing the CRM
    • Serve as principal liaison with SimpleView Inc, coordinating creation and execution of all service requests, implementation of new features, and software updates 
    • Responsible for periodic review of all projects related to maintenance of the CRM, and work orders involving SimpleView tasks and projects
    • Facilitate organizational CRM literacy and adoption through updated procedures, lexicon,  and collaborating with managers in every department to establish appropriate training requirements for various roles
    • Provide initial training for new staff in effective CRM use and develop and maintain training materials in coordination with vendor(s)
    • Maintain frequent communications with power users in each department as ambassadors for effective and consistent CRM use
    • Review CRM contracts and proposals to eliminate duplicate billing and/or conflicts of interest

    Business Intelligence

    • Ownership for the production, validation, and review of monthly, quarterly, and yearly sales reports, for both internal and external stakeholder reporting
    • Build and manage reports and dashboards using SimpleView (SV dashboards) and the BI platform (DOMO)
    • Research and support methods to automate export of data and/or reports from the CRM to the BI platform including using third-party API & integration tools
    • Communicate effectively and frequently within the BI team on upcoming changes to the CRM data/report schema that affects downstream data processing and the BI data pipeline
    • Responsible for reporting and updating Leadership Team on CRM projects, reporting, and data integrity processes

    Knowledge, Skills and Competencies

    • Minimum of 3 years of experience in CRM interaction, time spent collecting, analyzing and submitting statistical data via a CRM platform a plus
    • Must have a working knowledge of B2B channel sales, and consumer marketing practices and a proven understanding of how it impacts the company’s sales goals and marketing objectives
    • Excellent oral and written skills
    • Demonstrated ability owning administrative CRM tasks, and working with (CRM vendor) customer success teams
    • Demonstrated ability to communicate with business stakeholders (Destination - Sales, Services, Marketing, Finance) and translate needs to technical (CRM/data) requirements
    • Destination Marketing Organization experience is a plus
    • Ability to understand key performance indicators and to execute against findings
    • Strong demonstrated knowledge of sheets/excel – formulas, pivot tables and charts, Google/Microsoft productivity tools (docs/word, slides/ppt) and CRM/ERP systems
    • Strong understanding of relational database management systems (RDBMS)
    • Ability to write intermediate-level SQL queries involving aggregate/analytical functions, and subqueries
    • Basic understanding of data visualization techniques – charts, plots, maps etc. – and their technical fit as per reporting use case(s)
    • Experience using BI tools like Tableau, Power BI or DOMO is a plus
    • Google Analytics Certification is a plus
    • Ability to work independently as well as within cross-functional teams in a collaborative, professional environment
    • Self- Motivated, able to manage complex projects to timely completion

    Education

    A Bachelor’s degree in Marketing, Statistics, Mathematics, Economics or Business Admin is strongly preferred or an equivalent combination of education and experience.

    Languages 

    English essential

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Business Analyst” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.
     
    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.
  • POSITION TITLE: Community Engagement Manager
    DEPARTMENT: Destination Development
    REPORTS TO:  Director, Community Engagement
    UPDATED:  July, 2022
     

    Role Summary

    Destination Toronto is seeking a motivated, committed individual to join the Community Engagement team under Destination Development to support its Community Engagement Plan. Working under the general direction of the Director, Community Engagement and collaboratively throughout the organization, the incumbent manages and supports key initiatives that increase connectivity between Destination Toronto and organizations throughout our community. Specifically, this means working to deepen engagement with community organizations already connected to the Visitor Economy, and also to establish and entrench connections with new sectors and organizations. Central to this effort is the stewardship of Destination Toronto’s community outreach products to stakeholders and targeted communities.

    Core Responsibilities 

    Business Readiness Content and Engagement

    • Work in collaboration with the Director, Community Engagement and across the organization to deliver a calendar of community focused events -  including a series of EDGE events as well as playing a key role in the annual Business Outlook Forum and AGM -  for year-round strategic engagement. Includes identifying topics and managing outreach to speakers that serve the needs of our community
    • Manage the promotion and registration for events to maximize participation and value
    • Curate and maintain content for community education and engagement initiatives across a variety of key channels including: Research and Insights Terminal, Terminal 2 Newsletter, Education Webinars, corporate social media, and the DT intranet
    • Work closely with Senior Communications Manager and other colleagues including Social Content Specialist to oversee outreach to community stakeholders across core DT channels to promote activities and opportunities, resulting in increased participation in community engagement products and tools
    • Manage the tracking of the Community Engagement annual program budget 
    • Manage the tracking and reporting of the Community Engagement departmental metrics in order to successfully meet departmental goals 

    Support Community Engagement

    • Facilitate the Corporate Social Responsibility program and deliver CSR initiatives that support community engagement goals. Principally responsible for reporting on all CSR programs and ensuring the CSR stories are integrated into key communications channels. 
    • Execute the Relax, Recharge, Renew (RRR) program, which provides parents of children with special needs a much-deserved break. Duties include overseeing budget coordination, ongoing liaison with participating partners and respite facilities, and supervising a roster of staff volunteers to help deliver on program goals. 
    • Manage timing and content for ongoing stakeholder communications, in close collaboration with the Senior Communications Manager using Destination Toronto’s marketing automation software Act-On
    • Support key sector initiatives focusing on Culinary and Things To Do, including ongoing outreach to key community sectors.
    • Serve as one of the initial points of contacts for organizations seeking to engage more with Destination Toronto and the visitor economy
    • Develop tools to support community engagement plans, including materials and presentations. This includes industry orientations, engagement opportunities with Destination Toronto and how to work with Destination Toronto
    • Execute and track letters of support requested by community organizations seeking industry backing as part of grant funding applications 
    • Collaborate in the maintenance of a comprehensive database of key tourism sector stakeholders

    Knowledge, Skills and Competencies

    • Five years of related experience 
    • Experience in stakeholder relations with a strong understanding of the local business environment
    • An understanding of the tourism and meetings sector (including issues that impact the visitor economy including consumer travel, meetings, incentive and travel trade business) is an asset
    • Excellent ability to communicate in writing with advanced editing skills
    • Skilled internal/external collaborator and communicator with excellent interpersonal skills and the ability to build and maintain strong relationships
    • Strong project management skills including the ability to multitask, problem-solve, prioritize, and create systems and processes to execute and evaluate programs
    • Strong presentation skills, and understanding of tools and techniques (e.g. slide presentations, multimedia tools etc.) 
    • Experience managing in-person and online events 
    • Demonstrated ability to work under pressure and meet tight deadlines
    • A self-starter and team player, who enjoys collaboration 
    • Proficient in Google Workspace, project management software (Monday.com), virtual meeting software, CRM platform 
    • A passion for Toronto

    Education

    Bachelor's Degree with an emphasis in business, marketing, project management or hospitality, and/ or an equivalent combination of education and experience. 

    Languages 

    English essential

    How to Apply

     

    Please send your resume and cover letter to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Community Engagement Manager” in the subject line. 

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Director, Industry and Partner Relations 
    DEPARTMENT: Destination Development
    REPORTS TO: EVP, Destination Development
    DIRECT REPORTS: 2

    Role Summary

    The Director, Industry and Partner Relations is a key organizational leader focused on driving greater cooperation and engagement with tourism and hospitality businesses and stakeholders in our industry and also strengthening connections to business sectors and stakeholders throughout the broader economy. Industry and Partner Relations strategies are guided by input and direction from the Community Engagement Committee and have a significant impact on our organization’s cooperative sales and marketing strategies and tools used to grow the impact of visitor spending in the tourism and hospitality industry. 

    Key pillars of our Industry and Partner Relations strategy include a suite of joint sales and marketing opportunities that help businesses maximize the opportunities of the visitor economy; membership sales, service and retention; and active collaboration and advocacy with economic development stakeholders to help shape the business environment in which the visitor economy operates and excels.

    Core Responsibilities 

    Industry and Partner Relations Leadership

    • Develop an annual Industry and Partner Relations Plan, setting out the objectives for the industry and partner relations strategy and a path to achieve them. This plan should be based on internal and external consultation and closely aligned to the pillars and objectives of the organizational Business Plan.
    • Work with other organization leaders, including the EVP DD and CEO to ensure key committees and the Board are consulted and informed on the plans, progress and results of Industry and Partner Relations Initiatives.
    • Deliver ongoing content ideas and substance for the Terminal and Terminal 2 stakeholder channels, as well as internal channels including Pulse newsletter and the Intranet.
    • Provide direction and leadership on key member and partner events, including AGM, and Business Outlook Forum, working closely with the event planner and other peers on logistics and the leadership team on content.
    • Represent DT at events and on committees to cultivate deeper relationships, awareness of DT and the visitor economy, and to sustain a high level of Industry connectivity. 
    • Develop and motivate team talent through meaningful supervision and feedback, development plans and ongoing learning. When appropriate, recruit effectively to acquire and integrate new talent.
    • Manage the Industry and Partner Relations budget, including revenue goals, through planning, tracking and active management to ensure efficient, effective and responsible use of the organization’s resources.
    • Serve on the organization’s Leadership Team that provides broad organizational leadership and alignment.

    Membership and Partnership

    • Lead strategic development of the monetization opportunities, and partner potential of our content hub and associated revenue opportunities for our members, partners and industry. 
    • Establish performance metrics and targets for all programs, and maintain accurate and timely tracking and reporting of metrics. Actively leverage learnings from metrics to refine and calibrate program structure and delivery to maximize the achievement of established performance targets and overall program goals.
    • Serve as principal liaison with external sales team for digital advertising, establishing sales goals, tracking and reporting progress, facilitating contacts and outreach to local businesses
    • Work closely with the Global Marketing team to ensure execution and delivery of partner marketing programs and facilitate reporting to partners on results
    • Collaborate closely with the Director, Community Engagement, to leverage monetization opportunities through key community engagement programs and initiatives, including NowPlayingToronto and the suite of passes
    • Develop and implement member attraction, servicing and retention strategies, delivering on annual membership and revenue goals
    • Execute annual membership survey and ensure ongoing calibration of membership program to align with feedback from members and the Community Engagement Committee, and with the objectives of the Annual Business Plan

    Economic Development and Advocacy

    • In close collaboration with the EVPDD and CEO, support execution of Toronto Inc initiatives alongside the Toronto Region Board of Trade and Toronto Global as well as other economic and community development partners, including the City of Toronto EDC.
    • Support development, execution and reporting of the organization’s advocacy strategy, including developing and maintaining key government relations reports and documents (such as presentations to City Council and budget submissions)
    • Maintain and share current and accurate knowledge of key policies affecting the sector and open, consistent communication channels with key advocacy partner organizations including TIAO, TIAC, and others
    • Retain and provide direction to government relations consultants as appropriate to ensure impactful execution of the advocacy strategy
    • Work closely with the Sr. Communications Manager to leverage media relations as a key tool in advocacy
    • Research and develop statements, fact sheets, letters and other tools used in advocacy efforts

    Knowledge, Skills and Competencies

    • Seven+ years of related experience in economic development and/or association management
    • A record of driving revenue and delivering tangible results aligned to annual goals
    • Strong understanding of the local and provincial business and government environment, and an ability to identify and connect issues important to the visitor economy with broader economic, political and community issues 
    • Experience in government and stakeholder relations 
    • An understanding of the tourism and meetings sector (including issues that impact the visitor economy including consumer travel, meetings, incentive and travel trade business) is an asset 
    • Experience working in an environment of diverse and complex stakeholders, including both the private and public sectors
    • Skilled internal/external collaborator and communicator with excellent interpersonal skills and the ability to build and maintain strong relationships 
    • Strong project management skills including the ability to multitask, problem-solve, prioritize, and create systems and processes to execute and evaluate programs 
    • Strong presentation skills, and understanding of tools and techniques (e.g. slide presentations, multimedia tools etc.) 
    • Demonstrated ability to work under pressure and meet tight deadlines 
    • A self-starter and team player, who enjoys collaboration 
    • A passion for Toronto 

    Languages 

    English essential

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Director, Partner & Industry Relations” in the subject line. 

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code. 

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.