Careers

Keep an eye on this page for an up-to-date list of open positions.

  • POSITION TITLE:  Marketing Specialist

    DEPARTMENT: Global Marketing

    REPORTS TO:  Senior Manager, Marketing

    UPDATED:  November 2022

     

    About Destination Toronto

    Toronto’s visitor economy is a vital economic engine for the city, generating more than $10 billion in economic activity and supporting 70,000 jobs in 2019. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto, the Greater Toronto Hotel Association and the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, Destination Toronto (DT) markets and promotes the city to global travellers, attracts and supports major meetings and events, and supports local businesses to maximize the opportunities of visitor spending

    Role Summary: 

    Reporting to the Senior Manager, Marketing, this role contributes to the development of marketing and communication plans and initiatives that promote Toronto as a destination for leisure travel, as assigned. Specifically, the role focuses on the development and implementation of content-driven programs, working closely with the Content and Communications Team and Leisure Trade Sales Team to ensure the successful delivery of content, marketing and/or sales tools and joint marketing initiatives with international, national and local partners. In addition, the role will contribute to the development and execution of programs across paid media, earned media, and applicable trade channels. 

    Core Responsibilities: 

    Manage the execution of marketing programs through to post analysis reporting and discussions, including but not limited to:  

    • Liaising with outside partners, representatives, agencies, vendors, and suppliers

    • Contribute to the management of partner and agency relations for marketing programs, including managing timely feedback and delivering creative assets. 

    • Perform follow-up actions on specific programs and meetings on behalf of the marketing team when necessary (i.e. reporting metrics) 

    • Manage internal coordination of resources that support the execution of marketing programs.

    • Monitor and report on program effectiveness 

    • Manage external and internal writers, editors and content producers through the allocation and review of content assignments.

    • Ensure Destination Toronto’s narrative and brand guidelines are expressed effectively in all marketing and communication programs

    • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content.

    • Contribute to the planning and development of B2B eNewsletters 

    • Curate and update assets and other collateral content for a wide variety of projects and requests

    • Contribute to an editorial content calendar across multiple channels 

    • Administrative support including preparation of Purchase Orders (PO), PO backup, managing flow of invoices and reconciliation of POs and Expenses

    • Compile data, source screen captures and other content and materials for presentations, reports and proposals 

    Qualifications:

    • 2 plus years of marketing experience that includes having led the management and execution of digital content marketing campaigns and initiatives 

    • Strong, demonstrated understanding of digital content marketing best practices, both creative and strategic

    • Understanding of digital-first marketing tactics and measurement

    • Demonstrated understanding of dynamic, compelling storytelling across platforms 

    • Demonstrated ability to adapt quickly to situations, manage multiple and conflicting demands, and meet tight deadlines in a fast-paced environment 

    • Ability to proofread and copy-edit presentations, documents and data 

    • Highly proficient in Google Suite/Microsoft Office (Word, Excel, file management, etc.) 

    • Content management and B2B email marketing experience a strong asset 

    • Experience working with an experiential brand(s) an asset  

    Skills:

    • Strong project management and organizational skills 

    • Detail-oriented with the ability to manage multiple tasks and prioritization for completion in a fast-paced environment 

    • Strong storytelling skills, creative eye and attention to detail

    • Strong writing skills. Proficient use of English grammar, spelling and punctuation.

    • Not afraid to ask lots of questions in order to gain a strong understanding of a project; does not shy away from difficult conversations and decisions

    • Creative problem solver that brings ideas and innovation to the position; flexible, solution-oriented thinker  

    • Shows the ability to adapt quickly to change, and thrive in ambiguous situations  

    • Adeptly communicates, listens for understanding, and provides thought-provoking feedback

    • A successful collaborator who is open to diverse ideas and leverages differences to build toward a shared purpose

    Education: 

    • University degree in Marketing or another field directly related to the position, or an acceptable combination of education, training and experience

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Marketing Specialist” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Destination Services Manager 
    DEPARTMENT: Global Sales & Service
    REPORTS TO:  Director, Destination Services 
    LOCATION: Toronto, Ontario
    UPDATED:  December 2022

     

    Role Summary

    The Destination Services Manager, is an integral part of the Global Sales & Services team, responsible for ensuring all aspects of the departmental Work Plan are accomplished to the highest standards and makes an ongoing deliberate contribution to achieving key performance measures for Destination Services and the overall Global Sales & Services business unit.  The Destination Services Manager delivers to the highest service standards and contributes to the planning, development and delivery of an effective destination services program to ensure;  highly coveted Citywide and Specialty accounts achieve their success metrics while meeting in Toronto, community  stakeholder’s benefit from high levels of repeat bookings, positive client testimonials and business development events such as planning sites in the destination, positively impact the retention of existing clients.  

    Core Responsibilities

    • Contributor to the preparation of the annual Business Plan and operations plans for the department
    • Informs on and follows budget allocations in keeping with departmental business plan and strategy
    • Develop and oversee the delivery of Destination Toronto’s services while promoting the products/facilities of member companies to key confirmed Business Event clients.
    • Champion sustainability initiatives ensuring business development activations align with organizational environmental stewardship philosophy
    • Maintain ongoing and proactive contact with confirmed planners of select high-valued accounts to address special requirements.
    • Active participant on local organizing committees (LOC) of select confirmed citywide events
    • Possess in-depth knowledge of all industry issues, policies, legislation etc. that impact meetings, incentives and travel trade business and provide expert advice, and consultative service including but not limited to Customs & Immigration, Foreign Convention Rebate, city event support, and hospitality community obstacles.  Troubleshoot and resolve contentious situations as required. 
    • Collaborate with Global Marketing on attendance marketing initiatives for citywide events, contribute content and ideas to bolster the destination services section of the content hub, bring to market the “Culture’s Evolve Here” creative theme across in-market lead generation and business development efforts and ensure trade show booth presence reflects the destination narrative. 
    • Initiate integrated web-based tools and other marketing materials to deliver attendance-marketing strategies, and support in market business development events, sponsorships, and partnership opportunities 
    • Maintain partnerships with the City of Toronto and Destination Canada to support initiatives
    • Coordinate and conduct site inspections for confirmed business events, adapted to suit unique event needs
    • Collaborate on tactical year-prior attendance-marketing initiatives to positively impact destination awareness and increase registrations
    • Bring rebook opportunities back into the sales cycle
    • Develop and deliver programs i.e. 6ix Stack Attendance Solution, Welcome Campaigns, and Industry Hosting initiatives designed to raise the service level offered to city-wide accounts and drive conversion opportunities to deliver new business to the destination
    • Ensure Destination Toronto’s CRM database is up to date with EI calculations and actualized performance
    • Participate in Global Sales & Services team and member meetings  
    • Consistent response times to client requests for information, member opportunities 
    • Overall service responsibilities to accounts of high economic impact to the destination

    Other

    • Projects as assigned by the Global Sales and Services leadership team. 
    • Ability, and willingness to travel, and attend local and international events on evenings and/or weekends is required; flexible to work evenings and weekends, on-call as team needs require. 

    Abilities, Skills and Competencies

    The successful candidate will possess the following:

    • Self-motivated, extroverted, solutions-driven mindset
    • Results-oriented, Analytically Advanced, Problem Solver 
    • Able to thrive in a high-pressure, multiple-demand environment
    • Strong innovative and creative outlook
    • Customer / Client Focused with Industry Experience (meeting planning/event execution)
    • General knowledge of consumer and B2B Marketing
    • Skilled Internal / External Collaborator & Communicator 
    • Excellent Verbal / Written Communication  
    • Exceptional Consultative Skills and Adept Negotiator
    • Financial Management 
    • Diplomacy, tact and a collaborative nature
    • Self-awareness

    Experience and Education

    The successful candidate will possess the following:

    • A university or college degree with an emphasis in business, marketing, project management or hospitality, and/or at least five years of related experience which may substitute for academic experience.  
    • Minimum 5 years of experience working in Account Management and/or Program Development for high-value clients
    • Minimum 5 years of  experience in the Events/Hospitality sector
    • Demonstrated success in delivering exceptional customer experiences to high-value clients 
    • Experience with CRM Software is an asset. 
    • Proficient in Google Workspace, project management software (Monday.com), virtual meeting software is an asset.   

    How to Apply

    Please send your resume and cover letter to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Destination Services Manager” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Senior Manager, Events
    DEPARTMENT: Global Sales & Service
    REPORTS TO:  Director, Destination Services 
    LOCATION: Toronto, Ontario
    UPDATED:  November 2022
     

    Role Summary

    The Senior Manager, Events is an integral part of the Global Sales & Services team, with direct responsibility for the execution of our event strategy at Destination Toronto, including but not limited to, the Edge Event Series, Business Outlook Forum, the Annual General Meeting, Client Advisory Board, Toronto Inc activations and our  in-market sales engagement, as well as serves as the Global Sales & Services Sustainability Lead. The Senior Manager, Events provides essential support to the Director, Destination Services as an integral part of the team responsible for the planning of internal and external events such as sites, fam programming and hosting industry events in the destination, ensuring they positively impact the conversion of prospects to confirmed clients, and the retention of existing clients as well as representing Destination Toronto with the highest level of expectation. 

    Core Responsibilities 

    • In tandem with the Director of Destination Services, oversee the operation of the Events Team, within Destination Services – manage, mentor, coach and motivate the team to achieve service delivery objectives and annual business goals. 
    • Contributor to the preparation of the annual Business Plan and operations plans for the Events team, within Destination Services. 
    • Informs on and follows budget allocations in keeping with departmental business plan and strategy. 
    • Support to Director, Destination Services on major industry event hosting 
    • Develop and oversee delivery of Destination Toronto’s services while promoting the products and services  of our stakeholder community to our Business Event clients.
    • Serves as the Global Sales & Services Sustainability lead by championing sustainability initiatives ensuring business development activations align with our organizational environmental stewardship philosophy. 
    • Active participant within the Toronto Inc partnership to ensure high standards of activations, as it relates to deliverables of the partnership.  
    • Collaboratively support the management, planning and execution of our Destination Toronto corporate events, including but not limited to, the Edge Event Series, Business Outlook Forum, the Annual General Meeting and Client Advisory Board
    • Possess in-depth knowledge of all industry issues, policies, legislation etc. that impact meeting, incentive and travel trade business and provide expert advice, consultative service including but not limited to Customs & Immigration, Foreign Convention Rebate, city event support, hospitality community obstacles.  Trouble-shoot and resolve contentious situations as required. 
    • Collaborate with Global Marketing on creative themes across in-market lead generation and business development efforts and ensure all Destination Toronto activations (events, trade show booths, hosting, etc.) reflect the destination narrative, and our environmental stewardship philosophy. 
    • Ensure Destination Toronto’s CRM database is up to date with activations, non-venue requests.
    • Participate in Global Sales & Services team and member meetings  
    • Oversee RFP process and manage external partners such as event management agencies
    • Collaboratively manage our  corporate gifting strategy.
    • Oversight and management of Global Sales and Services project management board within Monday.com
    • Proactively provide creativity on event trends and innovation. Continuously looking for opportunities to increase the  impact of our event strategy.
    • Ability, willingness to travel, attend local and international events on evenings and/or weekends is required; flexible to work evenings and weekends, on-call as team needs require.

    Other

    • Direct reporting of 2 full-time staff; Sr. Event Planner & Event Specialist

    Supervisory Responsibility

    • Outstanding design sensibility including strong understanding and ability to leverage typography, hierarchy, composition, and colour for impact with diverse audiences
    • Strong understanding of social media, content marketing and communication channels
    • Knowledge of the visitor economy and tourism industry an asset
    • Knowledge of project management and planning including financial and administrative management
    • Understanding and application of a company’s strategic objectives for plans and activities
    • Knowledge of the latest marketing and technology trends, and industry attribution tools an asset

    Financial Responsibility

    • In tandem with the Director, Destination Services manages the departmental budget within prescribed policies, as allocated annually.

    Abilities, Skills and Competencies

    The successful candidate will possess the following:

    • Self-motivated, extroverted, solutions-driven mindset
    • Results- oriented, Analytically Advanced, Problem Solver 
    • Able to thrive in a high pressure, multiple demand environment
    • Strong innovative and creative outlook
    • Customer / Client Focused with Industry Experience (meeting planning/event execution)
    • General knowledge of consumer and B2B marketing
    • Team / Individual Motivator / Coach 
    • Skilled Internal / External Collaborator & Communicator 
    • Excellent Verbal / Written Communications  
    • Exceptional Consultative Skills and Adept Negotiator
    • Financial Management 
    • Diplomacy, tact and a collaborative nature
    • Self-awareness

    Experience & Education

    • The successful candidate will possess the following:
    • A university or college degree with an emphasis in business, marketing, project management or hospitality, and/or at least five years of related experience which may substitute for academic experience.  
    • Experience with CRM Software is an asset. 
    • Proficient in Google Workspace, project management software (Monday.com), virtual meeting software is an asset.  
    • Experience in a management/leadership position is a must. 

    How to Apply

    Please send resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Senior Manager, Events” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • POSITION TITLE: Creative Lead
    DEPARTMENT: Global Marketing
    REPORTS TO:  Director, Creative Marketing
    UPDATED:  November 2022
     

    Role Summary

    Reporting to the Director, Creative Marketing the role contributes to the development of outstanding content that showcases Toronto experiences for visitors, meeting and event planners and travel trade. 

    Specifically, the focus of the role is to lead the creative direction for brand content and events in support of all lines of business (although the highest volume exists within the business events segment). Manage end-to-end production of content assets. Build and maintain brand assets (via a digital asset management system) to enable strong and consistent storytelling across all business units.

    The role also includes management of employee(s) including goal setting, performance management and ongoing coaching.

    Core Responsibilities 

    Brand:

    • Contribute to the strategic development and ongoing management of Destination Toronto’s brand guidelines 
    • Build and manage Destination Toronto’s digital asset library to ensure compelling and consistent storytelling across all business units. And, enable partner engagement
    • Consult across business units to develop annual photography and video asset plan, source/secure vendors, develop clear briefs and lead selection process and logistics for acquired assets
    • Actively manage the process for ongoing tagging and uploading of assets into the digital asset management system and ensure processes are followed for rights-usage and licensing agreements
    • Actively manage the process and outreach for ongoing partner engagement to contribute assets to the digital asset management system
    • Oversee curation of assets and galleries for select partners and stakeholders

    Creative Development:

    • Guide the creative team aligned to Destination Toronto’s business objectives
    • Conceptualize and create design solutions that fulfill strategic business objectives.
    • Effectively communicate creative ideas and strategies to all project stakeholders and ensure creative team alignment
    • Contribute creative solutions to solve business needs 
    • Design and produce projects for internal clients across a wide variety of channels and platforms - print, digital, social, tradeshows, events and activations
    • Act as internal resource and deliver mood boards or other conceptual resources for outsourced projects (particularly event producers)
    • Manage the production of design projects, using external contractors when needed
    • Develop production schedules and manage the production and delivery accordingly. 
    • Ensure deadlines and budgets are met, approvals are obtained at each stage and that the project meets expectations while conforming to brand standards

    Program:

    • Work with Director, Creative Marketing to ensure planning and budgeting processes are timely and that project management practices and tools are used 
    • Actively manage Destination Toronto’s creative briefing process and assign resources accordingly (managed via Monday.com)
    • Develop project work plans and identify resources needed to produce projects, either in-house or through contracted services 
    • Manage end-to-end production of required content either in-house or through contracted vendors, including: print, video, infographics, social assets, etc. 
    • Source, schedule and manage contracted services, as needed
    • Collaborate with Creative Marketing Leads to identify priorities, timelines, review processes and communicate with business unit leads
    • Ensure all creative adheres to brand positioning and is delivered on-time, on-budget
    • Fields industry inquiries and responds in a timely manner 

    Knowledge

    • Outstanding design sensibility including strong understanding and ability to leverage typography, hierarchy, composition, and colour for impact with diverse audiences
    • Strong understanding of social media, content marketing and communication channels
    • Knowledge of the visitor economy and tourism industry an asset
    • Knowledge of project management and planning including financial and administrative management
    • Understanding and application of a company’s strategic objectives for plans and activities
    • Knowledge of the latest marketing and technology trends, and industry attribution tools an asset

    Abilities, Skills and Competencies

    • Highly organized with proven project management capabilities to smoothly meet tight deadlines in a high volume, fast paced environment
    • Team player with excellent communication skills and ability to collaborate with cross-functional teams and thoughtfully incorporate feedback into your work
    • A design lover! Always exploring new and innovative design solutions
    • A good awareness of digital media and evolving online platforms
    • Excellent interpersonal skills
    • Excellent problem solving abilities
    • Ability to juggle many projects simultaneously
    • Demonstrated ability to work under pressure and meet tight deadlines
    • Presentation skills, tools and techniques (e.g. slide presentations, multi‑media tools etc.)

    Education

    • University degree in Marketing, Design or discipline directly related to the position, or an acceptable combination of education, training and experience
    • Degree or diploma in design preferred

    Language

    • English essential

    Experience

    • Minimum of 5 years of experience in marketing communications (marketing, advertising, design)
    • Minimum of 3 years experience in a design lead, creative lead, team management role
    • Proficiency with MAC platform, Adobe Creative Suite, Microsoft Office, Google Workspace
    • Experience with email marketing platforms
    • Experience in local tourism industry is an asset
    • Experience with North American media environment is an asset

    How to Apply

    Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Creative Lead” in the subject line.  

    If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.