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Careers

Keep an eye on this page for an up-to-date list of open positions.

  • ROLE SUMMARY

    Reporting to the Chief Marketing Officer (CMO), the Senior Manager Corporate & Internal Communications is responsible for inspiring, shaping and communicating the corporate voice and stories of Destination Toronto (DT) across a variety of platforms, including our content hub (DestinationToronto.com), DT newsletters, corporate social media, intranet and press releases.

    The Senior Manager will also work very closely with multiple business lines to craft media messaging and proactive PR opportunities, oversee crisis communications, and actively participates in the design and delivery of both internal and external facing industry events.

    The role also develops and oversees a constant systematic and strategic listening capacity to acquire ideas, approaches, information, concerns, and future directions and needs of Toronto’s visitor economy.

    CORE RESPONSIBILITIES

    Strategic Planning and Implementation

    • Assist Destination Toronto Executives in refining the strategic, annual corporate communications plan and provide leadership for its implementation across the organization 
    • Oversee the corporate communications function to deliver internal and external communications strategies and approaches supporting our strategic objectives and Corporate Plan 
    • Develop annual work and operational plans and budget, long and short-term project plans and determine the outcomes for projects/programs, develop and monitor metrics on communications initiatives’ effectiveness and manage expenses
    • Manage and streamline all corporate and  stakeholder communications to ensure clear, congruent, effective and timely messaging to key audiences, and oversee the dissemination of communications materials and relevant our information to stakeholders
    • Develop corporate & internal communications policies, procedures and standards and ensure that these standards are adhered to in all communications products and initiatives, including corporate style guide and lead on key tactics such as news releases, web articles and corporate social media posts
    • Build and maintain communications networks (for best practices and info-sharing) locally and provincially 

    External & Internal Communications

    • Lead the development and execution of corporate communications editorial plan for all corporate channels. Content can be informed/inspired through information from social media and interactions with internal colleagues and external stakeholders 
    • Work with Leadership and staff in all departments to ensure the corporate  is told consistently and in a timely manner to all relevant stakeholders 
    • Support the ongoing management of the corporate section of the website including the creation and posting of content
    • Collaborate and lead the biweekly development and distribution of newsletter to stakeholders
    • Plan and manage corporate announcements, including external media outreach to be informed of newly secured business events, conventions, marketing strategies, tourism research results, corporate developments and other positive stories on corporate activities
    • Collaborate in the  development and maintenance of a comprehensive database of key tourism sector stakeholders. 
    • Establish a strong working network of key industry communications peers to facilitate ongoing collaboration and sharing of messaging and supportive data, including key communications staff at each level of government
    • Provide leadership and frameworks for alternative forms of communicating corporate  messages to the community in a cost-effective manner, including options such as webinars, social media chats, town halls and other outreach mechanisms 
    • Work with Executives to develop, formalize and implement issue management plans and media relations protocols to ensure that issues and media requests from mainstream media are handled properly and in a timely manner. This includes preparing memo, communication and outreach strategies and plans, as well as monitoring execution, all while maintaining a no-surprise environment for the shareholder
    • Collaborate with Executives and business lines to lead the development of the annual employee communications plan that informs staff of key announcements, initiatives and other business operations
    • Lead and work with internal colleagues to ensure Intranet is optimized and content is regularly created/updated. 
    • Support communications on organizational policies/guides including media requests, core values, corporate planning cycle and associated documents, and internal stories, etc.

    ABILITIES, SKILLS AND COMPETENCIES

    • Excellent ability to communicate and exceptional writing, editing and presentation skills 
    • Excellent interpersonal skills
    • Ability to develop and document editorial plans 
    • Excellent problem solving abilities
    • Ability to communicate across multiple platforms with understanding of  Social media trends Ability to build and maintain strong partnerships within the industry
    • Ability to evaluate and adjust strategies and programs to effectively drive results
    • A proactive listener and communicates very effectively (orally and in writing), negotiation, diplomacy and the ability to remain calm under pressure 
    • Initiative and judgment required to manage and coordinate corporate media relations activities and to provide strategic counsel to internal colleagues
    • Project management skills and ability to juggle many projects simultaneously
    • Demonstrated ability to work under pressure and meet tight deadlines
    • Presentation skills, tools and techniques (e.g. slide presentations, multimedia tools etc.)

    EDUCATION

    Bachelor’s Degree  or Diploma in either Communications, Public Relations, English, Media Relations or an equivalent combination of education and experience

    EXPERIENCE

    • At least five (5) years of related experience in corporate communications, public relations, communications, writing and editorial, or media relations
    • Experience working with media, and corporate positioning and reputation management  
    • Experience in the development of materials including multimedia presentations, corporate videos and marketing materials
    • Demonstrated success researching, planning and delivering projects within tight timelines
    • Experience with Toronto, provincial and national media is an asset
    • Experience working with various levels of government in a media relations capacity is an asset

    LANGUAGE

    English essential

    How to Apply

    Please send resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Senior Manager, Corporate & Internal Communications” in the subject line.

    If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

  • ROLE SUMMARY

    Reporting to the Senior Manager, Marketing, the focus of the role is being responsible for the execution of the creative and paid media plans, working closely with other business lines to ensure campaign integration is achieved across all channels, and ensuring partners who are based both locally and in market are aligned to support campaign tactics. In addition, the role also acts as a key liaison for suppliers & agencies, who support Destination Toronto, in the development and execution of programs and campaigns across paid media, earned media, and applicable leisure trade channels.

    CORE RESPONSIBILITIES

    Marketing

    • Manage execution of marketing programs through to post analysis reporting and discussions, including but is not limited to:  
    • Manage delivery of marketing programs. Ensure that partner messages are supportive of and consistent our brand.
    • Contribute to the strategic development of marketing programs and support the development of insight-driven briefs that will inspire partners to produce impactful engaging creative and smart media channel planning.
    • Manage internal and external flow of information and disseminate it according to plan/strategy.
    • Manage Partner and Agency Relations for marketing programs, including managing timely feedback 
    • Manage internal coordination of resources that support the execution of and reporting of marketing programs.
    • Lead cross-functional execution meetings (Marketing, Partners, Media Agencies, Production partners) to ensure that marketing campaigns are on brand, approved by all stakeholders, and following workback schedules so that projects are completed within required timelines  
    • Ensure program KPI tracking is in place and manage the delivery/production of reports as required

    Coordination and Operations

    • Work with Senior Manager, Marketing to manage overall budget and expenses
    • Create and interpret a variety of reports and presentations on the outcomes of marketing campaigns and programs
    • On occasion, provide support to the greater Global Marketing team, including but not limited to providing administrative support for business line Directors and Executives
    • Coordinate on Market Research and Analytics to uncover and share findings/studies.  Help identify marketing trends and key opportunities for innovation

    KNOWLEDGE

    • Understanding and experience in digital marketing channels, techniques, tools and measurement.
    • Knowledge of digital marketing performance measures and analytics

    ABILITIES, SKILLS AND COMPETENCIES

    • Strong project management skills, experience in and the ability to manage complex and challenging marketing projects while being champion of timelines with attention to detail 
    • Strong partnership management skills with experience managing the execution of marketing partnership programs. 
    • Creative problem solver that brings ideas and innovation to the position. Ability to challenge the status-quo and work with other departments to find solutions to unique challenges 
    • Adeptly communicates, listens for understanding, and provides thought-provoking feedback
    • Is detail-oriented with the ability to manage multiple tasks and prioritization for completion in a fast paced environment 
    • Successful collaborator. Is open to diverse ideas and leverages differences to build toward a shared purpose
    • Shows the ability to adapt quickly to change, and thrive in ambiguous situations

    EDUCATION

    University degree in Marketing Communications or another field directly related to the position, or an acceptable combination of education, training and experience

    EXPERIENCE

    • Minimum of 2 years of experience working in a Specialist  role that includes having led the management and execution of digital marketing campaigns. 
    • Experience in local tourism industry is an asset
    • Experience working with experiential brand(s) is an asset

    LANGUAGE

    English essential

    How to Apply

    Please send resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Marketing Specialist” in the subject line.  
    If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.