Careers

JOB DESCRIPTION

POSITION TITLE:  Sales Manager

MARKET FOCUS: International and Canadian Corporate

DEPARTMENT: Global Sales & Service

REPORTS TO:  Director of Meeting Sales

UPDATED:  January 2026

About Destination Toronto

Toronto’s visitor economy is a vital economic engine for the city, generating nearly $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com

Role Summary

Promote and sell Destination Toronto as a convention and meeting destination to Planners and agencies/third parties. With a mission to support and grow Toronto’s visitor economy, the focus will be on both the International Corporate market, 251+ attendees, and Canada Corporate,1000+ attendees. 

Core Responsibilities

• Solicit and acquire new business events’ to achieve annual definite room night goals as outlined
  by leadership, within the market you are assigned.
• Respond in a timely fashion to incoming business events leads, and manage the lead through to
  conversion on behalf of Destination Toronto members.
• Achieve monthly sales activity goals relating to prospecting, first meetings, tentative pipeline
  build, industry participation and delivery of clients to the community.
• Maintain complete documentation within the CRM and all sales administration practices and
  policies.
• Prepare monthly, quarterly and annual sales action plans and participate in planning during
  annual budget/business planning cycle.
• Plan/execute sales and promotional client outreach in partnership with your team members so as
  to not duplicate efforts. This could include trade show attendance, sales missions, and site
  inspections.
• Manage budget associated with specific area/event responsibilities.
• Represent the Destination Toronto team at local, regional, national or international industry
  organizations deemed appropriate for business development opportunities, as needed.
• Gain knowledge of competitive sets and changing marketing trends that impact business events.
• Attend and participate in sales meetings, training programs and other required meets.
• Undertake special projects as may be assigned by Destination Toronto leadership.
• Business travel is approximately 20% of the role.

Knowledge

• Good working knowledge of computers, Microsoft Office software, Outlook, and general office
  equipment.
• Experience with the CRM, CVENT and EmpowerMINT a plus.

Abilities, Skills and Competencies

• Proven prospecting skills with the ability to identify, research, and engage new business
  opportunities.
• Strong closing skills with proven success in converting leads and hitting sales targets.
• Skilled at fostering strong customer relationships.
• Self-motivated with strong oral, written and public presentation skills.
• Ability to multitask, and adapt to a fast pace environment while managing deadlines.
• Attention to detail
• Driven & motivated
• Team player

Education 

• Post-secondary education (College/University preferred)

Experience

• Minimum 2 years related sales experience in the hospitality sector.

Language

• English essential

How to Apply

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Sales Manager, International and Canadian Corporate" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

JOB DESCRIPTION

POSITION TITLE:  Sales Manager

MARKET FOCUS: US Corporate/Association

DEPARTMENT: Global Sales & Service

REPORTS TO:  Director of Meeting Sales

UPDATED:  January 2026

About Destination Toronto

Toronto’s visitor economy is a vital economic engine for the city, generating nearly $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com

Role Summary

The core of this position is to promote and sell Destination Toronto as a convention and meeting destination to Planners, and agencies/third parties based in the United States. The position focuses on securing meetings and conventions that use a single hotel package, and generate 251-1,499 attendees to support our mission to grow Toronto’s visitor economy. These are ‘Single-Hotel’ defined meetings and conventions.

Core Responsibilities

• Solicit and acquire new business events defined as ‘Single-Hotel’ with attendance of 251-1499, to
  achieve annual definite room night goals as outlined by leadership, within the market you are
  assigned.
• Respond in a timely fashion to incoming business events leads, and manage the lead through to
  conversion on behalf of Destination Toronto members.
• Achieve monthly sales activity goals relating to prospecting, first meetings, tentative pipeline
  build, industry participation and delivery of clients to the community.
• Maintain complete documentation within CRM and all sales administration practices and policies.
• Prepare monthly, quarterly and annual sales action plans and participate in planning during
  annual budget/business planning cycle.
• Plan/execute sales and promotional client outreach in partnership with your team members so as
  to not duplicate efforts. This could include trade show attendance, sales missions, and site
  inspections.
• Manage budget associated with specific area/event responsibilities.
• Represent the Destination Toronto team at local, regional, national or international industry
  organizations deemed appropriate for business development opportunities, as needed.
• Gain knowledge of competitive sets and changing marketing trends that impact business events.
• Attend and participate in sales meetings, training programs and other required meets
• Undertake special projects as may be assigned by Destination Toronto leadership.
• Business travel is approximately 20% of the role.

Knowledge

• Good working knowledge of computers, Microsoft Office software, Outlook, CRM, and general
  office equipment.
• Experience with the CRM, CVENT and EmpowerMINT a plus.

Abilities, Skills and Competencies

• Proven prospecting skills with the ability to identify, research, and engage new business
  opportunities.
• Strong closing skills with proven success in converting leads and hitting sales targets.
• Skilled at fostering strong customer relationships.
• Self-motivated with strong oral, written and public presentation skills.
• Ability to multitask, and adapt to a fast pace environment while managing deadlines.
• Attention to detail
• Driven & motivated
• Team player

Education 

• Post-secondary education (College/University preferred)

Experience

• Minimum 2 years related sales experience in the hospitality sector.

Language

• English essential

How to Apply

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Sales Manager, US Corporate/Association" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

JOB DESCRIPTION

POSITION TITLE:  Business Intelligence Analyst

DEPARTMENT: Global Marketing

REPORTS TO:  Director, Business Intelligence

UPDATED:  November 2025

About Destination Toronto

Toronto’s visitor economy is a vital economic engine for the city, generating nearly $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com

Role Summary

Transforming marketing and business data into actionable insights that guide Destination Toronto’s strategic and operational decisions.

Core Responsibilities

• Ensure accuracy and reliability of data across all platforms through quality assurance, tagging
  standards, and validation (Google Tag Manager, Google Search Console and Google Analytics
  Alert).
• Collaborate with internal teams and agencies to manage campaign naming conventions, UTM
  parameters, and data ingestion processes.
• Provide technical support and guidance on analytics tagging, GA4 implementation, and data layer
  structure for web reporting.
• Support and improve ongoing data hygiene, governance, and documentation practices across
  analytics systems.
• Design, build, and maintain automated data pipelines connecting marketing, and web analytics
  platforms to centralized data repositories (BigQuery, DOMO).
• Enable and streamline data collection and aggregation from unstructured and semi-structured
  partner data sources like PDF, XLSX & PPTX files.
• Develop and maintain dashboards and reports in DOMO to track campaign performance,
  audience engagement across all channels — paid, and owned, and business KPIs.
• Perform data wrangling and in-depth analysis to identify trends, optimize spend, and measure
  ROI across paid media, content marketing, and email channels.
• Automate recurring reports to streamline mundane, repetitive tasks.
• Translate complex data findings into clear insights and visual narratives for leadership and
  marketing stakeholders.
• Work with Global Marketing leadership to define performance metrics, facilitate annual goal
  setting and campaign success measures.
• Serve as the business intelligence liaison for marketing operations teams to inform measurement,
  reporting and analytics framework during campaign planning.
• Contribute to ad hoc analytical projects that evaluate emerging channels, audience behaviors,
  and content effectiveness.
• Working with the Director, Business Intelligence, proactively explore opportunities to incorporate
  conversational analytics into business intelligence deliverables and reports.Support and improve the process of publishing ongoing weekly, monthly and quarterly reports.

Knowledge

• Good working knowledge of computers, Microsoft Office software, Outlook, and general office equipment Experience with SimpleView CRM, CVENT and EmpowerMINT a plus.

Abilities, Skills and Competencies

• Strong proficiency in SQL and experience with Google BigQuery for querying and managing large
  datasets.
• Experience with Python for data transformation, automation, and analysis.
• Proficiency in DOMO or equivalent BI platforms (e.g., Power BI, Tableau) for data visualization
  and dashboard development.
• Familiarity with Google Cloud Functions, Zapier, or other workflow automation tools.
• Working knowledge of javascript, google tag manager, and google analytics (GA4), web
  technologies and data formats.
• Advanced Excel skills, including Power Query, PivotTables, and formulas for complex analysis.

Education 

• Bachelor’s/Master’s degree or equivalent in data analytics, marketing, economics, tourism
  management, statistics, computer science, or related field.

Experience

• 3+ years of experience in marketing or data analytics, or business intelligence roles.

Language

• English essential

How to Apply

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Business Intelligence Analyst" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.