Careers
Keep an eye on this page for an up-to-date list of open positions.
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JOB DESCRIPTION
POSITION TITLE: Business Intelligence Analyst
DEPARTMENT: Global Marketing
REPORTS TO: Director, Business Intelligence
UPDATED: November 2025
About Destination Toronto
Toronto’s visitor economy is a vital economic engine for the city, generating nearly $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com
Role Summary
Transforming marketing and business data into actionable insights that guide Destination Toronto’s strategic and operational decisions.
Core Responsibilities
- Ensure accuracy and reliability of data across all platforms through quality assurance, tagging
standards, and validation (Google Tag Manager, Google Search Console and Google Analytics
Alert). - Collaborate with internal teams and agencies to manage campaign naming conventions, UTM
parameters, and data ingestion processes. - Provide technical support and guidance on analytics tagging, GA4 implementation, and data layer
structure for web reporting. - Support and improve ongoing data hygiene, governance, and documentation practices across
analytics systems. - Design, build, and maintain automated data pipelines connecting marketing, and web analytics
platforms to centralized data repositories (BigQuery, DOMO). - Enable and streamline data collection and aggregation from unstructured and semi-structured
partner data sources like PDF, XLSX & PPTX files. - Develop and maintain dashboards and reports in DOMO to track campaign performance,
audience engagement across all channels — paid, and owned, and business KPIs. - Perform data wrangling and in-depth analysis to identify trends, optimize spend, and measure
ROI across paid media, content marketing, and email channels. - Automate recurring reports to streamline mundane, repetitive tasks.
- Translate complex data findings into clear insights and visual narratives for leadership and
marketing stakeholders. - Work with Global Marketing leadership to define performance metrics, facilitate annual goal
setting and campaign success measures. - Serve as the business intelligence liaison for marketing operations teams to inform measurement,
reporting and analytics framework during campaign planning. - Contribute to ad hoc analytical projects that evaluate emerging channels, audience behaviors,
and content effectiveness. - Working with the Director, Business Intelligence, proactively explore opportunities to incorporate
conversational analytics into business intelligence deliverables and reports.Support and improve the process of publishing ongoing weekly, monthly and quarterly reports.
Knowledge
- Good working knowledge of computers, Microsoft Office software, Outlook, and general office equipment Experience with SimpleView CRM, CVENT and EmpowerMINT a plus.
Abilities, Skills and Competencies
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Strong proficiency in SQL and experience with Google BigQuery for querying and managing large
datasets. -
Experience with Python for data transformation, automation, and analysis.
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Proficiency in DOMO or equivalent BI platforms (e.g., Power BI, Tableau) for data visualization
and dashboard development. -
Familiarity with Google Cloud Functions, Zapier, or other workflow automation tools.
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Working knowledge of javascript, google tag manager, and google analytics (GA4), web
technologies and data formats. -
Advanced Excel skills, including Power Query, PivotTables, and formulas for complex analysis.
Education
- Bachelor’s/Master’s degree or equivalent in data analytics, marketing, economics, tourism
management, statistics, computer science, or related field.
Experience
- 3+ years of experience in marketing or data analytics, or business intelligence roles.
Language
- English essential
How to Apply
Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Business Intelligence Analyst" in the subject line.
If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.
We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.
- Ensure accuracy and reliability of data across all platforms through quality assurance, tagging
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JOB DESCRIPTION
POSITION TITLE: Digital Content Manager
DEPARTMENT: Global Marketing
REPORTS TO: Senior Manager, Content
UPDATED: November 2025
About Destination Toronto
Toronto’s visitor economy is a vital economic engine for the city, generating nearly $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com
Role Summary
Responsible for delivering compelling, optimized storytelling across Destination Toronto’s consumer-facing
content platforms that drive engagement and audience growth.Core Responsibilities
- Manage Destination Toronto’s website in alignment with editorial calendars and trending
cultural moments for consumer travel - Lead publishing workflows, QA, and updates to ensure accuracy and timeliness
- Develop and optimize landing pages to maximize visibility, GEO, SEO, and performance
- Audit existing content, streamlining as needed, ensuring a positive consumer UX
- Serve as CMS super-user
- Collaborate cross-functionally to ensure content supports organizational priorities
specific to consumer marketing goals - Monitor website and email performance on an ongoing basis
- Prepare analytics reports with insights and recommendations for optimization
- Apply best practices in SEO and generative engine optimization (GEO)
- Manage the planning, build, testing, and deployment of newsletters and email
campaigns for consumer audiences - Deliver ongoing A/B testing, personalization, and optimization cycles to improve
performance - Track and report on campaign metrics, providing actionable insights and
recommendations - Support list management, segmentation, and automation efforts to enhance targeting
and audience growth - Research, write, and edit compelling, SEO-friendly content across consumer website
and e-news with a consumer travel and leisure focus - Commission, edit, and curate content from freelancers and internal contributors
- Source and manage photography and visual assets
- Ensure all content reflects Destination Toronto’s brand, editorial voice, and DEI principles
- Mentor and coach junior team members (e.g., Marketing Coordinator)
- Direct and manage contractors and agencies to ensure alignment and quality
- Lead digital content projects and contribute to Global Marketing cross-team initiatives
Knowledge
- Strong understanding of content marketing and digital communications
- Demonstrated knowledge of CMS and email marketing platforms.
- Demonstrated knowledge of SEO, GEO, and content performance measurement.
- Demonstrated knowledge of project management and planning.
- Understanding of the visitor economy and tourism industry an asset.
- Understanding, curiosity and embracing marketing and technology trends as needed for
the role.
Abilities, Skills and Competencies
- Excellent communication and interpersonal skills
- Skilled writer and editor with attention to detail
- Strong analytical mindset; ability to generate insights from data
- Project management skills; ability to manage multiple priorities and deadlines
- Initiative and judgment to manage workflows and content publishing
- Strong problem-solving and collaboration skills
- Ability to mentor and coach junior colleagues
- Ability to juggle multiple projects under pressure and meet tight deadlines.
Education
- University degree in Marketing, Communications, or a related field, or an acceptable
combination of education, training, and experience.
Experience
- Minimum of 3 years of experience in marketing communications, content management,
or digital publishing - Proven track record managing website and email platforms to deliver measurable results
- Experience commissioning and editing content from freelancers and contributors
- Experience with SEO, analytics, and optimization techniques
- Tourism, culture, or hospitality sector experience is an asset.
Language
- English essential
How to Apply
Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Digital Content Manager" in the subject line.
If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.
We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.
- Manage Destination Toronto’s website in alignment with editorial calendars and trending