A virtual briefing on July 28th, 2025 shared tools and opportunities for Toronto tourism and hospitality businesses to get involved with the celebrations around the tournament, and information on how we’re leveraging this global event to drive future growth for the city.

 

The unveiling of the one year countdown clock on June 12
The unveiling of the one year countdown clock on June 12

Toronto is one of 16 host cities for the FIFA World Cup 26™, taking place June 11 to July 19, 2026. As the city prepares, Destination Toronto is focused on activities that will maximize visitation and spending during the tournament, elevating Toronto brand awareness and leveraging the moment to support future growth in the visitor economy. 

Destination Toronto is also committed to being a local champion, source and connector, ensuring tourism and hospitality businesses have access to key information.

 

Virtual Industry Briefing for FIFA World Cup 26™

Representatives from Toronto’s FIFA Secretariat and the City of Toronto joined Destination Toronto for a one-hour virtual briefing on July 28, 2025 that outlined how Toronto’s businesses can begin preparations for—and participate in—the excitement around Toronto’s role as a Host City for the FIFA World Cup 26™.

The briefing covered key planning milestones, the community funding program, branding and activation guidelines, practical tools to support participation and how we’re leveraging the opportunity to attract visitors

Watch a recording of the virtual briefing below. 

 

Presentation decks 2

Toronto’s FIFA World Cup 26™ Site and Ambassador

Information on ticketing, the game, the stadium, the legacy for the city and so much more is available on the Toronto FIFA World Cup 26™ site. You can also follow the FIFA World Cup 26 Toronto™ social channels to stay connected to the excitement: Instagram, X, and Facebook.  

Canadian-American actor and comedian Will Arnett is Toronto’s FIFA World Cup 26™ city ambassador, hyping the city with a sense of humour that can only be Toronto-born. An ambassador video featuring Will Arnett—alongside Toronto b-roll and a city sizzle reel—will air through rights-holding broadcasters to the billions of fans tuning in to watch the games.

 

Will Arnet

City of Toronto FIFA World Cup 26™ Helpful Tools

Through the Community Celebration Support Fund, the City of Toronto is funding community-led cultural projects and events that celebrate the FIFA World Cup 26™. Local organizations can apply for support to plan, promote, and deliver celebrations that will activate neighbourhoods and showcase the city’s diversity during the tournament. Learn more about eligibility and how to apply.

To support businesses and encourage citywide celebration, the first edition of the City of Toronto FIFA World Cup 26™ Toronto Community Activation Toolkit is now available below.

Questions? Reach out anytime to FWC2026Toronto@toronto.ca.

 

How to engage with Destination Toronto

Sign up for our Terminal 2 newsletter to receive updates from Destination Toronto on how businesses can prepare for the FIFA World Cup 26™, including information about the next industry briefing in January 2026, to be notified when the City of Toronto tool kit has been added to this page, and for any other related opportunities. You can also submit your 2026 soccer-inspired events to our media team at media@destinationtoronto.com. 

You can also join Destination Toronto membership for deeper engagement with Toronto’s visitor economy. Destination Toronto’s membership is designed to be barrier-free, foster inclusivity and build an authentic reflection of our community.

More information will be added to this page as it becomes available.