TORONTO, August 27, 2024 – Destination Toronto is proud to announce its renewed status as a preferred partner with luxury travel group Virtuoso®. Joining an exclusive portfolio comprising over 2,300 preferred suppliers in 100 countries, Destination Toronto’s inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.
“Toronto is not only Canada’s most-visited destination, it also offers a distinct luxury experience that is accessible, authentic, and open-hearted,” said Andrew Weir, President & CEO of Destination Toronto. “Joining Virtuoso’s global network enables us to share Toronto’s unique story of premium experiences - drawn from our exceptional cultural diversity - with new and returning visitors from around the world.”
As a Virtuoso preferred partner, Destination Toronto joins a collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering.
With the highest concentration of luxury hotels in the country, Toronto is home to nine Virtuoso preferred properties located in various parts of the city. Each hotel captures a bold reflection of Toronto’s neighbourhoods, cultures, and vibrant energy:
These luxurious properties, coupled with an array of uniquely enriching experiences, 82 MICHELIN rated restaurants, shopping at coveted Canadian and international brands, and the Niagara Wine region at its doorstep, demonstrate how Toronto is well positioned to offer exceptional value for Virtuoso clients.
About Destination Toronto
Toronto’s visitor economy is a vital economic engine for the city, generating $8.4 billion in visitor spending in 2023. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.
About Virtuoso
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.
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Media Contacts:
Destination Toronto:
Menisha Moses | Media Relations Manager, Business Events & Travel Trade
Phone: 416-602-8307
Email: mmoses@destinationtoronto.com
Virtuoso:
Misty Belles | Vice President, Global Public Relations
Phone: 202-553-8817
