The Spring survey shows residents recognize the impact of visitor spending on Toronto’s economy, see the value of government investments to attract visitors, and plan to engage in a range of…
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Destination Toronto's recent EDGE event on Data Literacy for Tourism provided a baseline session on the core data points and metrics most commonly used to measure the performance of the visitor…
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After almost two years of pandemic-related travel restrictions, 2022 saw unprecedented summer travel demand in Toronto. The pandemic also brought a renewed appreciation for the visitor economy as it…
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Domestic market leads, U.S. market advances, and international markets build momentum Destination Toronto’s latest Market Readiness Index shows domestic markets continued their strong recovery…
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As summer gets underway, all domestic markets continue their strong recovery, holding their positions in the green zone, with data through the end of June. The U.S. market continues to show strong…
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