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Taylor Smith, Meetings Today

Taylor Smith is a content developer and columnist for Meetings Today, whose portfolio for the B2B magazine includes deep-dive destination features, explorations of business events industry trends and new installments of her future-focused column, "The Z: Planning for the Industry's Next Generation," in every issue. She loves Toronto's walkable Kensington Market neighborhood, where dozens of local eateries specialize in fusion cuisine that blends flavors and cultures to showcase and celebrate the diversity of a city where all are welcome. Instagram: @tay__writes

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6 Ways to Festivalize Events That Attract Gen Z Attendees (and Everyone)

By Taylor Smith, Meetings Today on Apr. 01, 2025

Attendee demographics are shifting, and so are their preferences. Here’s how to design event experiences that appeal to the new generation of attendees—and how “The 6ix” can help. For the first…

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