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    Category: Press Release

    Couple at Island (2024 report cover)

    9 Million Visitors Spent a Record $8.8 Billion in Toronto in 2024

    By Destination Toronto on Jan. 27, 2025

    U.S. market shows momentum, up 9% from 2023 TORONTO, Jan 27, 2025 — Tourism drove $8.8 billion into Toronto’s economy last year, the highest level of visitor spending ever recorded in the city…

    Read More
    Kelly Jackson

    Destination Toronto Announces Kelly Jackson as Vice President of Destination Development

    By Destination Toronto on Jan. 07, 2025

    Toronto, January 7, 2025 – Destination Toronto today announced the appointment of Kelly Jackson as Vice President of Destination Development, effective January 20, 2025. With twenty years of…

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    ELX Rectangle v2

    Destination Toronto announced as newest ELX Partner

    By Destination Toronto on Dec. 11, 2024

    As the only Canadian DMO, Destination Toronto joins this invitation-only community of international senior event leaders TORONTO, December 11th 2024 – Destination Toronto is honoured to have been…

    Read More
    Taylor Swift

    Toronto Transforms into the Ultimate Swiftie Getaway this November

    By Destination Toronto on Oct. 24, 2024

    TORONTO, ON (Oct 24, 2024) – Excitement is building for this year’s most anticipated concert experience, Taylor Swift’s Eras Tour. Known as one of the world’s top destinations for global music tours…

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    Taylor Swift during the Eras Tour showing a heart with her hands

    Taylor Swift-Themed Scavenger Hunt Launched Ahead of Six Toronto Shows

    By Destination Toronto on Oct. 23, 2024

    Grand prize includes a weekend for two in Toronto; Charitable component to raise up to $13K for local children’s music school Toronto, October 23, 2024 – In anticipation of Taylor Swift’s Eras Tour in…

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    Taylor Swift during the Eras Tour on stage in a green dress

    Six Swift shows in the 6ix to bring $282M in economic impact

    By Destination Toronto on Oct. 15, 2024

    Taylor Swift in Toronto website launched to support visitor wayfinding TORONTO, Oct 15, 2024 — Over $282 million in economic impact and over $152 million in direct spending is expected during Taylor…

    Read More
    GuideGeek 6ix

    Destination Toronto Introduces 6ix, a Custom AI Travel Genius Powered by GuideGeek

    By Destination Toronto on Oct. 08, 2024

    TORONTO, Oct 8, 2024 — Travelers planning a trip to Toronto or exploring the city can now rely on 6ix, an AI travel genius that can provide instant answers to any and all travel or tourism questions…

    Read More
    Fat Pasha © Anthony Rose/Fat Pasha

    Third Edition of MICHELIN Guide Toronto & Region Unveiled Tonight

    By Destination Toronto on Sep. 18, 2024

    MICHELIN Stars, distinctions and other surprises to be revealed at HISTORY TORONTO, Sept 18, 2024 — Tonight the MICHELIN Guide Toronto & Region will be announced at HISTORY, with the region’s most…

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    Aerial view of Toronto's skyline including the financial district, Hilton Hotel, Sheraton Centre and CN Tower

    Destination Toronto renews partnership with Virtuoso®

    By Destination Toronto on Aug. 27, 2024

    TORONTO, August 27, 2024 – Destination Toronto is proud to announce its renewed status as a preferred partner with luxury travel group Virtuoso®. Joining an exclusive portfolio comprising over 2,300…

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    The Toronto skyline seen from Lake Ontario with a ferry passing on the water in front of the CN Tower

    Destination Toronto renews commitment to Mexican market with PR Central appointment

    By Destination Toronto on Jul. 31, 2024

    Toronto, July 31, 2024 – Destination Toronto has appointed PR Central as its Mexican in-market representation to drive greater demand and sales through travel trade channels and to raise Toronto’s…

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    Tripadvisor Rainbow Registered Greenstep Tourism Bronze Certification International LGBTQ+ Travel Association

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