Our Purpose

Ignite Toronto’s visitor economy to enrich and empower our communities.

Our Goals

• Assert a bold Toronto story.
• Drive growth from diversified markets.
• Elevate the visitor experience.
• Invigorate community leadership

Our Values

Our 6ix Values are more than just words — they guide how we show up every day. They shape how we work together internally and how we interact with communities, clients, members and partners. At Destination Toronto we:

• Lead with pride
• Connect the (T)dots
• Elevate each other
• Stretch our limits
• Create the space
• Make it happen

See more here!